Google Ad Words is an online advertising service developed by Google, where ads are served to users when they perform a search. Google Ad Words improves the visibility of the brand and brings in faster results. Google Ad Words itself is a boon to advertisers to speed the process of revenue generation. Other than this, Ad Words has introduced many features in its platform for bringing the great results. This article covers 10 such benefits of Google Ad Words for business.
- Get Faster Results Then SEO
The best thing about Google AdWords is that it works quicker than SEO. Both SEO Marketing and Google AdWords is search engine marketing methods to get more traffic and leads. But, a well optimized AdWords campaign will work quickly for a business to get the first spot in the results
Here are some reasons Why Ad words are more effective –
- you may target multiple key phrases at the same time.
- You can pause and resume the campaign any time
- Ads that appear on the top of the page get immediate visibility.
Of course, this doesn’t imply which you should forget about organic sources, as they’ve more long-term benefits. but with Google AdWords, there is a better chance of driving more traffic and leads instantly. moreover, the platform is more transparent, and you know precisely what is going on with the ads.
- Increase Brand Awareness
Earlier days, brand awareness was more or less followed a blind technique that is advertising on newspapers, billboards, radio & TV ads. This approach would have fetched result for consumer products however B2B product suffered to an excellent extent as communicating advertising message to the broad audience isn’t effective and a hole in the pocket as well. Digital Advertising specifically Google AdWords has revolutionized the method brands do their advertising.
- Reach more customers through their Gmail Inbox
One of the foremost used marketing methods in each business is Email Marketing that is why Gmail ads are useful in addition. In September 2015, Google integrated native Gmail ads with Google AdWords and created it out there to all or any advertisers, which suggests you’ll reach a lot of prospects through their Gmail inbox.
Usually, Gmail ads appear on the promotion tab, however generally you’ll see it on the social tab too. These ads run on each desktop and mobiles. Since Gmail ads typically cost much but search ads, if you have got a little budget, then you’ll be able to strive Gmail ads additionally.
- Remarketing to People That Have Already Visited Your Website
Remarketing Advertising could be a method for brands to achieve intent on potential customers with a relevant message through web browsing across the Google Display Network or Google Search. It can even give info for those who have previously visited the website. By using remarketing strategy elaborate info regarding customer’s message is available on sections of the site they previously visited
- Schedule the Ads to achieve the Audience at the correct Time
One of the main advantages of Google AdWords is to choose the time & day when you wish your ads to run. However isn’t it helpful to run ads 24/7? Not essentially. It depends on your trade niche, product, service, and more importantly your past information.
After running your campaign for 3-6 months, take the information based on time of the day and day of the week, identify the time or day or combination of it that are intake your cash (no conversion, solely clicks) and either cut back the bid or pause the ads at that time or day. Run the experiment for few days and see if your cost per conversion and conversion rate is improved.
- Campaigns based on users’ Demographics
One of the most recent updates of Google AdWords specifically for search campaign is that the information regarding user demographics like age, gender, parental status etc. Let’s consider an instance that you just are an interior designer and your target customers are have a house or who are getting to construct a house. You’ve got started using Google Ad words and you observe your conversion rate isn’t nice. You choose to seem at the demographics of your audience and found that half-hour of traffic is coming from the age 18-24 that is mostly not the age bracket of your audience. You decide to exclude this age bracket in an experiment and run the experiment for some time. By the end of the experiment, you observe the conversion rate of your experiment is much higher than the first. This is often one of the instances however users’ demographics is one of the advantages of Google AdWords.
- Pay Only When People Click
It’s in the name, but PPC Ads mean you only have to pay money when someone actually clicks on your ad Anyone who comes across your ad is likely to already be interested in what you have to offer, and so paying when they click your ad is usually worth the cost.
Conclusion –
The features and advantages of Google AdWords don’t seem to be limited to those points; however, these are the highest notch. Google has continuously been improving its search results to serve the most effective result for the user. The same approach they’re rising their advertising platform, to make advertisers get the best out of it. It’s up to the advertiser currently to create the simplest use of those advantages and improve their AdWords performance.
