Digital Marketing has become more popular after the involvement of modern technologies in businesses. It has completely changed the traditional marketing methods and compelled marketers to stay connected with their consumers or customers via internet for selling their products and services. Consequently, the marketers must consider and analyze both advantages and disadvantages of digital marketing while planning the Best Digital Marketing strategies and setting business goals.
Why digital marketing is important? Due to high efficiency and effectiveness, Digital Marketing has recognized by all business entities and now it is growing faster with every passing day. Soon, it will become easier for small businesses to compete their large-scale competitors on the same platform. So Digital Marketing has become a crucial need of small as well as large scale businesses in today’s digital environment. Let’s look at Advantages of Digital Marketing.
Advantages of Digital Marketing
Digital Marketing can be successful and advantageous after utilizing different tools and techniques. These tools help marketers to get maximum benefits of digital marketing such as:
Easy Consumer Reach
Digital Marketing is an effective way of communication for companies to target a large number of potential consumers at the same time. Using the internet channel for marketing is a quick approach to target a number of potential consumers and prospects at the same time all over the world. Social Media Advertising has also revolutionized these marketing activities on different social media platforms such as Facebook, Twitter, LinkedIn, Pinterest etc.
Direct Advertising
Digital Marketing enables direct advertising and creates awareness about a product or a brand. Now the companies can easily show their advertisements for products and services on different digital channels. But a good online advertising strategy and promotional tools can help digital marketers to perform well in the highly competitive marketing environment.
Perpetually Displaying Ads
Digital Marketing makes advertisements more accessible to target customers at any time or any place. There is no time and place limitation for the prospects to visit any website and view ads. The perpetually displayed ads attract the prospects to get in touch with you and find the products and services of their need. But these ads should be managed efficiently to display on a webpage. See the four-step process to display Ads on a webpage as well.
Global Advertisements
This is one of the most effective benefits of Digital Marketing that enables the companies to make advertisements internationally and expand their customer reach to other countries across geographical boundaries.
Easy Brand Promotion
With the development of new technologies and use of internet in business, the brands may take a great advantage of customers reach and communicate its clients successfully.
Cost Effective Channel
Using the internet, Digital Marketing is found cost-effective and cheaper source of advertising as compared to traditional marketing channels like T.V, Radio, Magazines, Newspapers, and Banners etc. Digital marketing allows marketers to set their advertising campaigns subject to availability of their budget. Mostly, the websites and business profiles (displaying ads and information about products or services) generate huge traffic for free. Social media, with its numerous benefits, has played a vital role in promoting digital marketing activities. Social Media Marketing platforms such as Facebook, Twitter, Google+, LinkedIn, WhatsApp, Blogs, Yelp, Instagram, and YouTube etc. also provide a huge traffic source.
Consumer’s Convenience to Shop Online
Due to more popularity and capabilities of digital marketing, customers have become more convenient to shop online at any time (24/7 basis) whether the shops are over or across the borders. Digital Marketing has opened-up an opportunity for companies and retailers to direct its customers to an outlet of the online store.
Accountability of Marketing Activity
Digital Marketing enables the companies to measure their marketing activities such as digital marketing is working or not, the amount of activity, and the conversation that is involved. Digital marketing also helps marketers to evaluate and audit their online contents for quality purposes.
Helping Marketers’ Career
Digital Marketing has become a beneficial career for the individuals who are familiar with implementing digital marketing strategy and helping companies to expand their brands to target customers through the internet.
Advantages of Social Media Marketing
Imagine spending as little as 6 hours a week in order to increase your business’s recognition, traffic, and sales with little to no cost. That’s right! About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages. Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity.
It’s easy to see that Social Media Marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform. However, some of these professionals are unsure of which tactics to apply and if they are effective.
According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing, but 85% of participants aren’t sure which tools are the best to use. With our help, we will diminish the confusion by thoroughly explaining the advantages of using social media to market your business.
1. Increased Brand Awareness
Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.
To get started, create social media profiles for your business and begin interacting with others. Get employees, business partners, and sponsors to "like" and "share" your page. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to become potential customers, and the more people who know about your business, the better.
By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure. There is no doubt that by simply having a social media page your brand will benefit, and with regular use, it can generate a wide audience for your business.
2. More Inbound Traffic
Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle.
Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviors. With different people come different needs and different ways of thinking.
Syndicating your content on as many platforms as possible allows these individuals to organically reach your business. For instance, perhaps someone in an older demographic of consumers will search for your website using a particular keyword on Facebook, but a millennial could begin their search by using a different social media platform entirely because they search for products totally differently. By marketing on social media, you can effectively open your business to a wider variety of versatile consumers all over the world.
3. Improved Search Engine Rankings
Although posting on social media might get your business some site traffic, more effort than that is required to see significant success. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website. While social media doesn’t directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business.
Let’s face it, everyone uses Google to find information, and they likely won’t navigate past page 1 because their answer normally is on the first page of results. If your business website isn’t ranked towards the top of search engine results, you should probably adjust your search engine optimization strategy.
To give yourself the best chance of ranking better through social media, create high-quality content that integrates your targeted keywords. Content such as blogs, infographics, case studies, business information, and employee photos will make your business’s social media profile intriguing and credible. Once you begin posting quality content, you’ll begin to build a social media community where followers will "like" and "share" your content. Most importantly, it gives you more opportunities to get in front of industry influencers who will write about your business and provide links back – which will help to directly increase search engine rankings.
Advantages of Search Engine Marketing
Search engine marketing (SEM) is one of the most cost-efficient ways to reach your target audience when they are ready to buy.
Research shows that 90 percent of online searches are conducted by people who are at the end of the buying cycle.
Done properly, SEM will get your ads in front of your target audience with content that is highly relevant to them, all for free until they click on your ad.
With Search Engine Marketing, your ad is placed in the sponsored section of a search engine’s result page. It is ranked based on how much you pay for keywords (the more popular a keyword, the more expensive it is) and a ‘quality score’ of how relevant your ad is in relation to others.
Meanwhile, search engine optimization (SEO) helps your site’s ranking so that it will naturally come up higher in organic, non-paid search results.
Using both SEM and SEO Services will not only increase the visibility of your ads but increase website traffic too. This also increases your chance to convert prospects into leads, especially when both your paid ads and site come up on top of any search engine results.
While SEO takes time to grow, SEM can be done quickly enough and offers many benefits for your business.
1. SEM grabs the attention of your audience at the right time
Research shows that 90 percent of people who research online know exactly what they’re looking for. Otherwise, they wouldn’t have used the keywords you are targeting.
This means that you’re getting your content and ads in front of a highly engaged target audience, who are actively looking for offers like yours – all for a low cost and without having to impose on them.
2. It’s easy and quick to implement
Setting up an SEM campaign is quick and easy. While it might take a little while until you can see the full impact of a campaign, it is highly flexible and configurable and can be set up in a few hours.
Changes can be done on an ad-hoc basis, so you can tailor your website content, keywords and spending around the behavior of your audience.
3. It’s measurable
SEM allows for precise success tracking and in-depth campaign analysis so you can continually optimize your keyword mix, the number of dollars you spend and the content you use.
Whatever your goal is, you can tell exactly how much value you are generating from this marketing and advertising channel, and can, therefore, make more educated decisions when it comes to budgeting.
4. It helps raise brand awareness
SEM (and SEO) not only helps to generate qualified traffic to your websites but can increase brand awareness too.
The higher your product or service ranks in search engines, the more likely consumers will visit your website and prefer you or even recommend your offerings.
Over time you’ll notice that the search terms of your prospects are becoming more and more related to your brand as they become familiar with you and see you as a trusted advisor or provider.
