Google Ranking Factor : You Should to Know for Your Website Ranking

you may already understand that Google makes use of over two hundred ranking factors of their algorithm…

however, what are they?

well, you’re in for a deal with because I’ve prepared a complete list.

a few are confirmed.

a few are arguable.

Others are SEO nerd hypothesis.

but they’re all right here.

And I recently updated this whole listing for Search Engine Optimization.

let’s dive in.

Domain Factor

Some Seo expert says that domain factor-like domain age, keyword in domain name is not provide much value but after varify a few website i come with few point which are very helpful for your website and SEO campaign.

1. Domain Age

Domain Age is not a big factor in ranking directly but a new domain name which is hardly ten days old have zero to low authority. But with 5 to 8 month you can build a lot of quality backlink to improve the authority  of your website.

2. Keyword Appears in Domain Name

If You have a domain name in which keyword of your business is include then it help a lot in the form of relevancy. And if your targeted keyword is present in the starting of your domain then it help a lot rather then the domain name which don't have a keyword or have the keyword in the last of the domain name.

3. Domain Registration Length

Domain registration length is also a very imp factor to determine the legacy of any website. So always book your domain name for a long period of time.

Page Level Factors

1. Keyword in Title Tag

Having keyword in title tag is better then not having the keyword in title tag.

2. Title Tag Start with Keyword

Having title tag in the starting of the domain name is very important rather than having the keyword at the end of the domain name.

3. Keyword in Description Tags

Having Keyword in Description tags is not directly helpful but it helps a lot in CTR more ctr means more ranking. So always Include Keyword in description tags.

Site Level Factor

1.  Content That Provides Value

If you write content on your site of low quality then no doubt google love to penalize your website. So always try to add some value to your content and provide some useful information to the user through your website or blog.

2.  Contact Us Information

Google love to give more ranking to the website which has detail contact information on their contact information page. And if your contact page information match with whois information then you get better search engine ranking from google baba.

3.  Site Architecture

If Your website or blog architect with great design and structure then it helps a lot in ranking. Always follow the SILO structure for designing your website. By using the SILO structure you can connect one page with another.

Read More

How to Rank Your Website Fast Step By Step Guide

What is the difference among an unremarkable, no fee delivered, thin e-commerce website, and a top-ranked website? In a few industries, the difference is absolutely website age. websites that were around a few years ago had fewer competition, so it become easier for them to rank. As they aged they got depended on more, and a number of those top scores lead to many self-reinforcing links.

if your website is latest and you want to compete against established websites directly on their most essential keywords you then want to be good at public relations, have a better brand approach, or have a few incredible characteristics that makes people want to talk about you. without communication and links, it's miles hard to bypass up websites which have been collecting links for years.

but what if you could roll back the clock, and fast clutch market-main positions? you may.

the perfect way is to shop for a vintage website that is not properly maintained and then construct it up. but if that is outside the scope of your budget or advertising strategy and you are attempting to rank a brand new website online, the key is not to attack directly, however, to attack indirectly.

Of course, lots of your product pages will include keywords which are the equal or similar to that which the competition is focused on, but the more obscure long tail phrases are going to be simpler to rank for. right here are 3 techniques to help you get fortunate with your ranking speedy -

Step 1. Use the Less Competitive Version Of Your Keyword

If most of your competitors are focused on new york taxis, however, no person is targeting newyork taxis, then it's far going to be easier to rank for that alternative model. and even if the alternate version of the keyword only gets 4% or 8% the search volume of the related keyword, you are still going to drag in extra traffic through ranking #1 for it then you will ranking #30 for the greater popular version of the keyword.

Step 2. Use Keyword Modifier

If a keyword is hard to rank then go with a modifier for example if you want to rank digital marketing agency in Indore but it has a lot of competition then you can go with the best digital marketing agency in Indore.

Step 3. Mix Your On-Page  Optimization

Using your main keyword in an article or page, again and again, is known as keyword stuffing that is a black hat technique. Rather then you could use keyword variation you can add synonyms and singular or plural of a keyword. 

For Example if you want to rank for SEO Company in Indore then use this main keyword in the title and use variation of this keyword ( SEO Agency in Indore ) in heading and all at other areas of your article.  

So these three technique help you in ranking your website as soon as possible. So if you want to know more about digital marketing and Search Engine Optimization then you can follow us on Social Media. 

If you any query about this article please feel free to ask we feel glad to help you. Thank You! 

Read More

Step By Step Guide For Reverse Engineering Your Competitor Backlinks ?

right here’s the secret to ranking for any keyword in any niche:

If you could get the equal backlinks that your competitor’s have, you can improve your blog ranking in SERP as well as you get better Search Engine Optimization in no time.

easier said than executed, proper?

because when you reverse engineer your competitor links, you have probably run into some problem, like:

• How do you understand which sites to reverse engineer?
• Which of their links are viable for your blog?

Because if you copy all of your competitor links same to same then you may be face the problem in the form of google penalty. So in this guide i am going to show you exact step you need to follow for gathering the best result using reverse engineering.

Find Your Competitor:-

To do reverse engineering, first of all, we need to know who are our competitor for finding your competitor you need to search in google for few of your keyword for example i have a digital marketing agency in Indore so my competitor are those who also have digital agency in Indore and to finding my competitor i search in google using this keyword and i take top 3 site as my competitor, it's clear.

Even as you may be capable of getting some of the same links that authority sites have — without a lot of brand reputation — it’s not going to be easy. You’re a lot better off reverse engineering “mortal” websites first. when you’ve run out of link possibilities from those smaller websites, pass onto the authority websites which are ranking for your goal key phrases.

Search Outside Your Niche 

If you want even more great link building opportunities, search outside of your niche. For example, if you want to rank for “digital marketing ”, you’d start off by searching for “digital marketing agency”, “best digital marketing agency”, “online digital marketing service” etc.

Filter Out Bad Backlink

Your next step is to filer out any results with a bad link profile.

do not forget: even if a site is ranking today using black hat techniques, doesn’t mean they’ll be there tomorrow. You only need to reverse engineer link profiles which can be going to stand the test of time.

luckily, you can easily separate the white and black through pulling a play out of Google’s own playbook: anchor text distribution.

So using these two techniques anyone gather a lot of backlinks for their blog for better Search Engine Optimization. So if you need any kind of help you can visit our digital marketing company website and put your enquiry there our expert is always present to help you. Thanks a lot. 

Read More

Parasite SEO : How it help your Website in Ranking

Everyone know SEO and Social Media Marketing are the two best way of getting a lot of traffic on blogs and website but SEO take a lot of time in ranking a keyword i am right.

No i am wrong you can rank your keyword in one or two days also. Yes you listen right today i am going to talk about a hidden SEO factor by using of that method you can rank your keyword in maximum one week and please keep in mind time taken in ranking is also depend upon compition of your keyword.

So here is the hidden SEO factor name parasite SEO. In simple SEO we do on-page , off-page SEO but parasite SEO is something that a lot of humans are using to rank websites extremely quick, so I thought i would give it a move. 

Now, I'm an impatient kind of character; I need to look outcomes quickly, so I idea I might start out with something fairly low competition and smooth to rank for, just for example, and simply to reveal how this method works.

I am going to be moving on to a few extra tough key phrases in part two.

What is Parasite SEO?

We understand what SEO is, it's the exercise of getting your website to the top of the search results for an excellent keyword, and we cover a lot of ways to do that on our blog.

well, Parasite SEO is similar. however, the post you want to rank isn't on your blog or website; it's on someone else's. it is on a domain that's already doing truly well, a website that already has a ton of links has a lot of optimization and it is already doing superbly.

Permits you to create a page on it, preferably free of charge, and preferably without any kind of manual checking.

But what's the point? ranking someone else's website is truly useless, you want to rank your personal!

well, there are many motives you would possibly need to rank another page on someone else's website, the main one being that it might be plenty simpler than ranking yours, and you can still consist of a link for your website anyway, so you should simply get business from it.

How to do Parasite SEO

This isn't a theoretical parasite search engine optimization tutorial rather than, I will show you how it's done by the manner of an example; you may be astounded how easy it is, and I urge you to strive it yourself.

first of all, you want to choose a website with a view to assist you to create your own web pages or articles. For this, I selected Medium.com.

follow the step given below -

• Create a post and include your keyword in the title.
• Upload an Image having the keyword in the file name.

If you choose easy to rank keyword then no doubt its rank in a month or weak because the website like medium has great authority.

Links 

You understand how links are the secret sauce to all ranking, yeah? well, you also know how terrible links can ruin your ranking, yeah?

Ok, however, bad links can only damage your ranking if they're picked up by Google and they outweigh the best links going to a page. So, in case you only have a truckload of bad links pointing for your web page, then it's going to probably get hammered, you'll end up being kicked out of the Google index, and you may cry tears of sadness.

So we never ever purchase backlinks!

Gettit?

besides this time. This time it would not count.

Medium has gazillions of links going to it, and it's a honest numerous of them are awful, but it would not get penalised because it's a community website and the number of precise links going to it far outweighs the bad.

If we were to shop for a ton of links and point them to our page on Medium, it wouldn't matter one jot, because Medium isn't going to be affected.

also, medium is not our website, so do it, who cares?

But dont buy link for your personal website so this is all about parasite seo if you need any kind of help then contact me on our digital marketing service provider website and you can also leave a comment below. Thanks for reading !

Read More

Local SEO : Step by Step Guide for Ranking Your Local Business in SERP.

In case you own a local business, you recognize the challenges that come with this type of marketing campaign vs. that of a non-geo-specific business. Local SEO is a lot distinctive from your common search engine optimization marketing campaign, and the local search outcomes are changing more rapidly than any other.

The above chart suggests a breakdown of the weighting of numerous ranking elements within local search engine optimization campaigns. One of the things to observe here is that while there are a few barely different factors compared to the usual search engine optimization campaign, links and on-page search engine optimization factors still play a big part.

I’m going to talk you through a number of the strategies that you can put into effect to get results from your local SEO campaigns.

Earlier than you go ahead and begin chasing links, there’s a variety of up-the front work wanted on your website to ensure that you’re able to get the best possible results, especially if you need to rank inside the local listings.

Google My Business Listing

Put your business on Google map there are a lot of tutorials which help you step by step to put your business in Google map. But here I want to highlight some necessary things which you should need to be implemented in your listing.

• Add a Long and Unique description.
• Choose the right category and subcategory for your business.
• Upload a lot of photo for better presentation of your business.
• Add a Local Phone Number 
• Add opening and closing hour.

NAP ( Name, Address, and Phone Number )

Consistency is key here. You need to ensure that you have your complete NAP throughout your entire website. Furthermore, you have to use the exact identical details/layout when you mention your address on other websites.

Local Review

Local review have the direct impact on Search engine ranking. So you need to spend some quality time on getting local review. first of all, you’ll need to capture any low-hanging fruit by way of getting in contact with your current client base and spot if they’d be interested by leaving you a review. you may incentivize them for his or her time.

Local On-Page SEO Factors 

On-page seo for local businesses conforms to some quite old school search engine optimization methods. There’s quite a large weighting in the direction of the on-page content material in the local search listings, so it’s essential that, in which possible, you squeeze the most value from your content.

again, I’m no longer going to enter lots of element in this, because you could just read this, however I’ll break it down into some critical bullet factors:

• add your City keyword, within your landing page title tag.
• add your City keyword, within your landing page url.
• add your City keyword, within your landing page content.

Local Link Building & Citations

link building within local search engine optimization campaigns is fairly important and it’s also something that’s often overlooked.

compared to standard search engine optimization campaigns, local SEO relies much more on links from different local websites which can be absolutely relevant for your business.

It’s less about getting links from high authority websites (even though that obviously enables) and more about getting links from websites nearby to you which might be speaking about similar things to what you do.

So these are the basic step you should need to focus on increasing your local business ranking. If you have any query or want to boost your business using digital marketing then you can comment below.

Read More

Best Seo Services Company in India For Business Growth

Search Engine Optimization is a broadly recognized technique to enhance the visibility of the brand and bring it to the top in Search Engine Results Pages (SERP) above your competitors leading to higher traffic and finally higher Return On Investment (ROI).

Increase Your Website Traffic and Visibility On Global Rank 

Best Seo Company in Indore, Our expert's team of search engine advertising optimizes your website with right strategies and techniques so that it ranks better on technical aspects of SEO and attracts an infinite number of visitors to your site.

Improve Your Traffic Flow And Increase Sales

On-Page SEO

On-page SEO is the act of optimizing different parts of your website that improve your search engine rankings. In this SEO Services, we make effective changes in your website like title, meta-description, meta-keywords, alt-tag, header, Google Webmaster verification, Google Analytics verification, sitemap and much more which make your website SEO friendly and boost its visibility in SERP.

• Meta tags Creation
• Keyword Research and Analysis
• Google & Bing Webmaster Tools
• Resolve Canonicalization Issues
• Robots.txt Creation/Analysis
• XML/HTML Sitemap Creation
• Internal/External Link Building
• Optimize Website Content
• 301 redirections
• Broken Links Checking
• SEO-URL Structure
• Important HTML tags
• Mobile SEO Optimization
• Google Analytics Checking
• Dofollow/Nofollow implementation

Off-Page SEO

In general, off Page SEO has to do with Digital Marketing Company promotion methods – beyond website design –for the purpose of ranking a website higher in the search results. It is very important to generate backlinks from high reputation websites. While link quantity is still important, we also ensure to maintain the ratio of high quality while building these links which is more important than link quantity to improve your off-page SEO.

• Article Submission
• Blog Creation & Updation
• Classifieds Submission
• Social Bookmarking
• Press Release Submission
• Local Business Listing & Yellow Pages
• Directory Submission
• Image and Video Sharing
• Search Engine Submission
• Business Profile Listings
• Guest Posting
• Blog Commenting
• Forum Posting
• RSS feed submission

Keyword Research

Over 85% of organic search result clicks go to top 10 results. So you need to acquire first-page ranking because 90% users never go beyond the 1st page. Our webmasters are proficient at gathering all the relevant keywords to deliver maximum value for your SEO efforts.

Our SEO service benefits you not only in the form of more search engine traffic, but also in knowing your customers better than your competition through quality web traffic.

Local SEO

Local SEO takes into consideration the geographical indicators within the search query and then displays the results accordingly.

It is important that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be.

Website Analysis

Website Analysis done for the purpose of SEO proves extremely useful to find out the actual working status of a website.

In case of any loopholes, they are repaired by optimization methods.

SGM’s SEO experts perform a detailed website analysis and offer customized strategy, which helps you to count all the visitors of the website and the exact ranking of your page on various search engines and ultimately rank better in Google Search.

So these are the service offered by SGM indore to boost your business ranking if you need any kind of inquery related to digital marketing then comment below. Thanks For reading!

Read More

BEST SEO SERVICE PROVIDER IN INDIA

(SEO) Search Engine Optimization Stands at the Forefront of the Many Digital Marketing Services and It’s a Very Important Source of Targeted Traffic to Web sites. Google and Different Search Engines Incessantly Battle Deceptive or Black Hat SEO Practices by Constantly Changing and Rising Their Search Algorithms Like Google Panda Update, Google Penguin Update, Google Hummingbird, Google Pigeon Update, Google Payday Update, Google Pirate Update, Google Mobile-friendly Update, Google Emd (Exact Match Domain) Update, Google Top Heavy Update That Affected Several Websites Across the Online Stratosphere.

These Changes and Updates in Search Engine Algorithms Might Not Be Done as Typically as Possible, but When They Do They Can Hit Hard and May Have an Effect on Your Already Established Search Ranking. That’s Why It’s Important to Have a Continuous SEO Campaign, Perpetually Updating Your Strategies Based on These Changes and Keep Your Websites as Search-engine-friendly as Possible. Simply Global Media (SGM) Works in All Possible Ways Along With the Google Analytics That Helps in Bringing Your Website to the Highest of the Google Rankings. We Have a Tendency to Make Sure That Satisfaction and Needs of Our Clients Are Met Absolutely. With Us, You Can Grow Your Business to Heights and Enjoy More Profits.

Local SEO

Local SEO Is an Effective Way to Market Your Business online. It Helps Businesses Promote Their Product and Services to Native Customers at the Precise Time They’re Searching for a Local Business. Native SEO Uses a Range of Methods — Obtaining Your Website Rank Higher on Search Engines Like Google. Many Customers Use Local Search Every Day to Search Out the Most Effective Local Businesses in Their Area. You Can Help Increase Your Chances of Getting Found by These Potential Customers Through Local SEO Services.

Local SEO Has Fully Grown Considerably Over the Last Few Years, Particularly Given the Increase in Smartphone Usage and Higher Connectivity While Out and About. Although It Has a Lot of Similarities With Organic SEO, It’s Ultimately Very Different.

Local SEO Is Targeted at Providing Results That Are Relevant to a Searcher Supported Their Current Location. If I Search for ‘Best SEO Company’ on My Desktop Right Away, Google Would Provide Me With Results That Are Nearest to Me.

Grow Your Business Using Local SEO Now’s the Time for You to Take Advantage of Local Search Engine Optimization and Boost Your Business Before Your Competitors Catch on. All Local Businesses, From Plumbers and Builders to Florists and Accountants, Can Improve Their Business and Make More Money Through Local SEO. Thus Start Today!

Global SEO

Do You Want to Create Your Brand Reputation Across the Globel and Are You Targeting Customers Internationally? Then You Are at Right Place, Sgm Is a Reliable SEO Company That Ensures Quality Web Marketing Solutions and Search Engine Optimization. We Have a Team of Highly Skilled SEO Professionals Who Have Many Years of Experience in Global SEO.

In Global SEO Services, We Target Customers Globally via the Global Search Engines like (Google.com). Global SEO Includes Targeting Many Countries at Once or All the Countries. Our Experts Carefully Do the Keyword Research and Work Accordingly. Now Its Time to Focus Customers All Over the World and Establish Your Business Internationally.

We Have Improved the Ranking of Many Companies Website and Business Site. Global SEO Is Becoming a Greater Priority These Days. Global SEO Is Ultimately a Means to the One Exalted Goal That Every Seo Marketers Should Strive for. We Believe in Delivering the Most Seamless and Relevant User Experience to Each User Search Engine, Regardless of Location, and Language.

E-commerce SEO

When You Have an Online Store, You Know That It’s Extremely Important to Drive People to Your Website. However, You Might Find Yourself Struggling to Rank in Searches or to Get the Desired Amount of Traffic. E-commerce SEO From Simply Global Media Can Help You by:

• Driving Relevant, Highly Targeted Traffic to Your Online Store From Search Engines
• Identifying the Keywords and Phrases That Shoppers Are Using to Find Your Store, and Optimizing Your Website for Them
• Analyzing Your Store’s Funnel to Find Gaps in the Sales and Shopping Cart Process, and Resolving Them to Boost Conversions
• In Digital Marketing or Internet Advertising Isn’t Enough. You Need to Do More to Be Successful Online. That’s Where SEO and E-commerce Marketing Come Into Play. E-commerce Search Engine Marketing Makes It Easy for Potential Customers to Find You at Any Time.

E-commerce SEO Services, Like Those Offered by Sgm, Are the Best Way to Boost Your Store’s Ranking in Search Results, Bring More Traffic to Your Site, and Boost Your Conversion Rate. As a Leading E-commerce SEO Company, We Know What Goes Into Making the Best Stores Visible and Easily Accessible in Search Engines.

Free Audit SEO – Know Your Website Performance

Free Audit Tool Is One of the Most Important Web Marketing Tools That Are Implemented to Provide a Website a Detailed Insight as Well as the Overview on Improving Their Online Visibility to the Very Best.

A Free SEO Audit Covers Some of the Major Areas Such as Website Domain Related Issues, Website Architecture, Web Content Issues, Usability Issues, Outbound and Inbound Link Analysis, Website Navigation Issues, Web Server Configuration, Tag Attributions, Content Analysis Social Media Marketing and More.

Inspecting These Issues and Rectifying Them Through Comprehensive SEO Campaign Will Help a Business Stay Ahead of the Competitors in the Online Periphery.

SEO Auditing Can Thus Be Defined as the Process of Altering and Strengthening a Website’s Online Relevancy to Maximize the Prospect of Generating Volumes of Qualified User Traffic.

Talk With Us and Get a Free SEO Consultation – 099074 90362

Read More

Part 6- Social Media Marketing Tips For Best Results....

If you are Searching for Our Previous tips read our previous blog SGM Blog

#17: Share Content That Resonates With Your Audience

The best tip I have to offer for Social Media Marketing Services is to stick to your passions! Share messages and content that resonates with your audience. Are they going to feel strongly, “I agree with that!” or “I strongly disagree with that!” when you share your message? Those are the types of messages you should be sharing.

Passion should emanate from every part of your social media campaign. From the name of your Facebook Page to your advertising, to the content you share. Everything should resonate and strike a chord, in one way or another (usually in a positive way), with your audience.

When you focus on passion, your engagement will go up, your shares will increase and your audience will grow. When you can create content that builds passion, your audience will come. Focus on passion and you can’t go wrong!

#18: Exchange Contact Information

There are no guarantees that the social media network or platform that you are part of will have the same shelf life as your business. Networks come and go (MySpace, anyone?) but your business, hopefully, will not.

Yes, social media is a “party” and you want to play and interact on the terms of your host. But just as important is the simple fact that said the party will end at some point.

Just as you might exchange phone numbers or email addresses (with some people) at any social event, you should, and want to, consider doing the same thing on any social network you want to be part of.

Regular contextually appropriate opportunities to exchange phone numbers or addresses inside of a social network are a just good business. Be strategic, but be purposeful. The test of any good party is the relationships that come from them. Everything else is just fleeting memories of “another party” and a bad headache in the morning.

BTW, I met my wife at a social event. I sure am glad we exchanged contact information and didn’t hope everything would happen within the confines of where we met.

#19: Distribute Your Blog Content to the Most Popular Groups on LinkedIn

It is easy to gain very valuable distribution of your content to some of the 200,000,000+ members of LinkedIn.

Here’s how to get exposure to some of the largest and most popular groups.

·         Find the LinkedIn Share button on articles or posts throughout the web. 

·         Cut and paste your content into Post to Updates and then check the Post to Groups box. 

·         Select the groups you want your post submitted to. 

Done! This is super-easy and helps accelerate massive exposure.

#20: Integrate Social Media Best Practices

The most important Social Media Marketing tip for businesses is to integrate, integrate, integrate. Social media can’t exist in a silo. Instead, it should be a core part of your strategy.

A company that’s responsive on Twitter but has poor customer service practices won’t do well. A company that produces great content on Facebook but has a closed, non-transparent corporate culture will eventually fail. Successful social media has to start with integration.

customer service, customer relationship management, sales, operations, human resources and research and development.

Ideally, everyone at your company should be trained in the fundamentals of social media as it touches many different areas of a business.

Furthermore, there are numerous opportunities throughout the customer experience for integration of social networks and social media best practices. The more open and transparent you are with customers throughout the entire customer lifecycle, the more comfortable they’ll feel about continuing to buy your stuff, hire you, like you and your Pages and recommend you to friends.

#21: Focus on Getting Attention First

If I had to boil it down to one social media marketing tip, it is to focus on the Digital Marketing element.

We are marketers, we need to get some movement beyond the buzz and really drive progress. In that vein, my tip is to focus on getting attention FIRST.

So many of us think about the end game of generating leads or sales, and others think about the metrics of engagement. But like a magazine ad, you must get someone to stop the virtual page flipping and say “Hmm, that’s interesting.”

Focus on headline writing and visual storytelling (I steal from Lisa Buyer) to get someone to pause for that millisecond and lean in. Your content is only as good as that which gets the attention of the inundated user.

Then, of course, you must test, iterate and measure. Tools to do this will be critical.

For More, Digital Marketing Tips Stay Tuned to SGM Blog...

Read More

Social Media Marketing Tips For Best Results..(Part 2)

If you are Searching for first three tips read our previous blog SGM Blog

#4: Create a LinkedIn Company Page

If you don’t have your company page up on LinkedIn yet, what are you waiting for?

LinkedIn Company Pages are not only a great way to get more branding for your business, but they are also an excellent way to reach your target market on LinkedIn.

Many business owners and executives like to keep a more private profile on LinkedIn but would also like exposure for their company.

LinkedIn Company Pages are the way to do that. You can grow your company following as large as you want, regardless of the size of your personal network. If you have employees, they can also become administrators of your page and help you promote and manage it, thereby exponentially increasing its visibility.

You can also target your updates and services and products to a specific market. This allows you to craft a message and a presence specific to your different audiences. If someone comes to your Company Page from the financial, legal, medical or Digital Marketing industry, you can customize your message to speak directly to them.

Not only that, but you can create “click-through” banners to entice your target market over to your website, sales page, commerce site or other social media sites. And it’s free!

And you can add video, documents, and pictures to your company page too!

So if you don’t have a LinkedIn Company Page yet, what are you waiting for? And if you do, now’s the time to refocus it to target exactly the people you are hoping to do business with.

#5: Identify Your Outcomes

When we talk about the best thing to do in Social Media Marketing for any given business, we have to begin with what that business is trying to achieve—its “desired outcomes.”

The best thing for a manufacturer of underarm deodorant is likely to be something quite different from what might be best for a company that tests those same products.

The next part of the puzzle is to understand that not all social media efforts are the same. There are some really big differences in approaches, and thus outcomes. The five big approaches are:

SGM Indore

·         Brand maintenance—monitor your channels and respond when appropriate, and perhaps post a bit here and there.

·         Community-building—whether it’s internal advocates, external brand ambassadors or groups of people who share the underlying passions of the brand, in this work you endeavor to join and nurture community.

·         Influencer outreach—identify and engage the people who are influential in your passion points or industry.

·         Reputation management and development—the project wherein you either repair or develop thought leadership or positive reputation.

·         The big splash—these are the big creative campaigns that garner a lot of short-term attention.

#6: Become the Wikipedia of Your Industry

Over the last couple of years, a very interesting shift has occurred with each and every one of us who use the Internet. And what is this shift?

We’ve all grown incredibly impatient online.

In other words, if we go to a business’s website, and we can’t find what we’re looking for, it bothers us. We get frustrated quickly. And unlike a few years ago when we might have “hung around” to try to find the answers we were looking for, we now move on quickly—knowing that if we keep searching, Search Engine Optimization eventually find a website that has the answer(s) we seek.

Interestingly enough, although we’ve all grown more impatient when it comes to websites that don’t bother giving us the answers we’re looking for, we’ve also grown more loyal once we stumble upon the information jackpot.

Basically, if we feel a website is a true “go-to source” for information and answers, we’ll keep coming back—again and again, and again.

It’s for this reason that the best social media strategy any company can take in 2013 and beyond is to become a true teacher (Wikipedia) within their industry. The golden rule of marketing is this:

They ask, you answer.

In other words, if a consumer has ever asked a question, you should be answering it on your website. And considering most industries have literally thousands of potential consumer questions, content should always be growing, evolving and added to.

With the average business website answering about 10 consumer questions, if a company is willing to follow the “They Ask, You Answer” mentality, amazing results will often occur. The brand will grow. Traffic on the site will increase. And above all else, sales will likely have a huge upturn.

 For More, Social Media Marketing Tips Part 3 Stay Tuned to SGM Blog.....

Read More