3 Ways Retargeting Advertisement Will Help You Get More Business

No Doubt SEO is one of the best parts of digital marketing to gain the free traffic and lead. But the problem is that time taken by SEO to boost your website traffic is huge and most of the business has zero to no time and they want the result as soon as possible.

So SEM plays a role here using search engine marketing anyone can boost their traffic in no time. But SEM has a drawback and drawback is that you need to money to run ads to show your business in the front of desire audience and lots of small business are not able to bid on high targeted keyword because many of business are bidding on the same keyword.

So here I come with an idea and idea is that you can boost your business using retargeting Search Engine Marketing Method that helps you reduce your Google Adword Campaign Cost in a drastic way. So let's Get Start ...

1. Save Money

Remarketing isn't free-but anything in advertising that drives traffic is not free. remarketing is dirt-cheap. Display ads can cost anywhere from 10 to 100 times less than search ads in competitive industries, and though the CPC is extremely low, the conversion rate is competitive with search ads in many industries. But using Remarketing Ads you can convert those leads into a loyal client.

2. Higher Engagement 

It is very hard to convert the first time reader and Visitor into a paying customer . Here Retargeting help a lot in conversation because in remarketing ads are shown only those people who visit your website in past and leave your website without doing any activity which you want user do on your site.

3. Improved Brand Recall 

In Remarketing we can show the ads as many time as we want to the user who comes on our site in the past on the Google Adsense partner site, and you can understand it easily when we saw a company name or person again and again it became a well-known thing for us and that's the great thing I loved about remarketing which help us increase our brand awareness .

So these are the 3 ways Retargeting Advertisement Will Help You Get More Business from Google in term of lead and sell. So if you have any further query about remarketing about digital marketing you can ask a question below and you can also follow my website SGM where you can get the knowledge and digital marketing service at cheap and affordable price.

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Top 4 Tips For an Effective Pay Per Click Campaign in 2018

Last year we improved a series of campaigns. We found that 2018 will be the year that PPC is going to explode. Google Organic Search results are falling and PPC remains one of the ways that you can gain the top result in Google Search for your desired keyword. Here i am going to give you 4 important tips for improving your Pay Per Click Campaign in a convenient way. So let's get started

1. Make Use of Call Only Campaign

Call only campaign is the best way of reducing your advertisement cost. In this campaign, a call extension is added in your ads. When someone searches for your desired keyword on which you are targeting a call option is seen. Call only campaign assist people to call you directly without any need of going on your website.

2. Test Different Ads Copy

Try out new ads copy frequently and then select the best one which is working well in form of getting the impression and leads.

3. Target a Specific Device

Most of the digital marketer run their PPC campaign before knowing their audience and this is the main reason for their failure. Before starting a new campaign ask a question from yourself who is the right audience for your campaign and what device they use between mobile, laptop or tablet. After knowing about your desire audience and their device, set up a campaign and create a beautiful landing page for capturing leads. 

4. Use Long Tail Keyword 

Long Tail Keyword are those keywords which have the combination of 4 or more words. If you use these type of keyword in your campaign then the cost of getting leads for your campaign is reduce because these keywords have less competition and less expensive.

So these are the 4 best tips for PPC marketing to maximize your result in term of leads. I hope you like this article so if you have any further query then about digital marketing then you can put a comment below. Thanks ! 

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IMPACT OF GOOGLE ADWORDS FOR BUSINESS GROWTH

Google Ad Words is an online advertising service developed by Google, where ads are served to users when they perform a search. Google Ad Words improves the visibility of the brand and brings in faster results. Google Ad Words itself is a boon to advertisers to speed the process of revenue generation. Other than this, Ad Words has introduced many features in its platform for bringing the great results. This article covers 10 such benefits of Google Ad Words for business.

1. Get Faster Results Then SEO

The best thing about Google AdWords is that it works quicker than SEO. Both SEO Marketing and Google AdWords is search engine marketing methods to get more traffic and leads. But, a well optimized AdWords campaign will work quickly for a business to get the first spot in the results

Here are some reasons Why Ad words are more effective –

• you may target multiple key phrases at the same time.
• You can pause and resume the campaign any time
• Ads that appear on the top of the page get immediate visibility.

Of course, this doesn’t imply which you should forget about organic sources, as they’ve more long-term benefits. but with Google AdWords, there is a better chance of driving more traffic and leads instantly. moreover, the platform is more transparent, and you know precisely what is going on with the ads.

2. Increase Brand Awareness

Earlier days, brand awareness was more or less followed a blind technique that is advertising on newspapers, billboards, radio & TV ads. This approach would have fetched result for consumer products however B2B product suffered to an excellent extent as communicating advertising message to the broad audience isn’t effective and a hole in the pocket as well. Digital Advertising specifically Google AdWords has revolutionized the method brands do their advertising.

3. Reach more customers through their Gmail Inbox

One of the foremost used marketing methods in each business is Email Marketing that is why Gmail ads are useful in addition. In September 2015, Google integrated native Gmail ads with Google AdWords and created it out there to all or any advertisers, which suggests you’ll reach a lot of prospects through their Gmail inbox.

Usually, Gmail ads appear on the promotion tab, however generally you’ll see it on the social tab too. These ads run on each desktop and mobiles. Since Gmail ads typically cost much but search ads, if you have got a little budget, then you’ll be able to strive Gmail ads additionally.

4. Remarketing to People That Have Already Visited Your Website

Remarketing Advertising could be a method for brands to achieve intent on potential customers with a relevant message through web browsing across the Google Display Network or Google Search. It can even give info for those who have previously visited the website. By using remarketing strategy elaborate info regarding customer’s message is available on sections of the site they previously visited

5. Schedule the Ads to achieve the Audience at the correct Time

One of the main advantages of Google AdWords is to choose the time & day when you wish your ads to run. However isn’t it helpful to run ads 24/7? Not essentially. It depends on your trade niche, product, service, and more importantly your past information.

After running your campaign for 3-6 months, take the information based on time of the day and day of the week, identify the time or day or combination of it that are intake your cash (no conversion, solely clicks) and either cut back the bid or pause the ads at that time or day. Run the experiment for few days and see if your cost per conversion and conversion rate is improved.

6. Campaigns based on users’ Demographics

One of the most recent updates of Google AdWords specifically for search campaign is that the information regarding user demographics like age, gender, parental status etc. Let’s consider an instance that you just are an interior designer and your target customers are have a house or who are getting to construct a house. You’ve got started using Google Ad words and you observe your conversion rate isn’t nice. You choose to seem at the demographics of your audience and found that half-hour of traffic is coming from the age 18-24 that is mostly not the age bracket of your audience. You decide to exclude this age bracket in an experiment and run the experiment for some time. By the end of the experiment, you observe the conversion rate of your experiment is much higher than the first. This is often one of the instances however users’ demographics is one of the advantages of Google AdWords.

7. Pay Only When People Click

It’s in the name, but PPC Ads mean you only have to pay money when someone actually clicks on your ad Anyone who comes across your ad is likely to already be interested in what you have to offer, and so paying when they click your ad is usually worth the cost.

Conclusion –

The features and advantages of Google AdWords don’t seem to be limited to those points; however, these are the highest notch. Google has continuously been improving its search results to serve the most effective result for the user. The same approach they’re rising their advertising platform, to make advertisers get the best out of it. It’s up to the advertiser currently to create the simplest use of those advantages and improve their AdWords performance.

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