Last year we improved a series of campaigns. We found that 2018 will be the year that PPC is going to explode. Google Organic Search results are falling and PPC remains one of the ways that you can gain the top result in Google Search for your desired keyword. Here i am going to give you 4 important tips for improving your Pay Per Click Campaign in a convenient way. So let's get started
1. Make Use of Call Only Campaign
Call only campaign is the best way of reducing your advertisement cost. In this campaign, a call extension is added in your ads. When someone searches for your desired keyword on which you are targeting a call option is seen. Call only campaign assist people to call you directly without any need of going on your website.
2. Test Different Ads Copy
Try out new ads copy frequently and then select the best one which is working well in form of getting the impression and leads.
3. Target a Specific Device
Most of the digital marketer run their PPC campaign before knowing their audience and this is the main reason for their failure. Before starting a new campaign ask a question from yourself who is the right audience for your campaign and what device they use between mobile, laptop or tablet. After knowing about your desire audience and their device, set up a campaign and create a beautiful landing page for capturing leads.
4. Use Long Tail Keyword
Long Tail Keyword are those keywords which have the combination of 4 or more words. If you use these type of keyword in your campaign then the cost of getting leads for your campaign is reduce because these keywords have less competition and less expensive.
So these are the 4 best tips for PPC marketing to maximize your result in term of leads. I hope you like this article so if you have any further query then about digital marketing then you can put a comment below. Thanks !
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