How Search Engine Optimization Can Increase Your Profit!

The Basics of Search Engine Optimization, Search Engine Optimization is a little bit art, a little bit science, and a whole lot of common sense.

So What is Search Engine Optimization(SEO)?

Search Engine Optimization is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo etc.

All major search engines provide answers to users’ inquiries and these answers (or search results) are ranked based on what the search engine considers most relevant to a given user’s inquiry.

The process of Seo Services helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine.

Let’s look at Search Engine Optimization from the eyes of the search engines … and in particular Google.

Here is Google’s definition of Search Engine Optimization:

"Search engine optimization(seo) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results."

Notice how Google states they are small modifications?

They are small, but there are many little things SGM can do to help position yourself better in search. The key is making these changes together — and in a planned manner — that is structured.

It’s the structure that most website owners and bloggers miss.

Why is Search Engine Optimization Vital to Your Website or Blog?

If you’re like most website owners, at one time or another, you’ve asked if your website really needs Search Engine Optimization. It’s a fair question, but one I can quickly dismiss.

The majority of web traffic is driven by the major search engines like Google, Bing, or even the quirky, privacy-focused DuckDuckGo.

Social Media Marketing, Email marketing, and advertisements can push traffic to your website or blog, but the bulk of internet activity is driven by search engines.

This is most clearly demonstrated by the millennial generation, who quickly suggests that they or someone else should just “Google it.” In my family I tell my kids to “ask the Google” because I know Google generally has a much better answer than I can offer myself. I freely admit, I’m not smarter than a 5th grader on many topics!

Search engines are powerful because they provide targeted web traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website or blog traffic provides exposure to the exact people you want to reach.

Some Interesting Stats on Search

Take a look at this …

• Google processes over 3.5 billion searches per day
• Organic search drives 51% of all visitors to business-to-business & business-to-consumer websites
• Paid-search drives an average of 10% of traffic
• drives an average of 5% of traffic
• 20% of search is now driven by mobile
• The majority of the world’s internet users have yet to come online

Those are some seriously powerful statistics, that clearly show search is a powerhouse of Digital Marketing Services that is worthy of your attention and time.