Social Media Marketing Tips For Best Results..(Part 2)

If you are Searching for first three tips read our previous blog SGM Blog

#4: Create a LinkedIn Company Page

If you don’t have your company page up on LinkedIn yet, what are you waiting for?

LinkedIn Company Pages are not only a great way to get more branding for your business, but they are also an excellent way to reach your target market on LinkedIn.

Many business owners and executives like to keep a more private profile on LinkedIn but would also like exposure for their company.

LinkedIn Company Pages are the way to do that. You can grow your company following as large as you want, regardless of the size of your personal network. If you have employees, they can also become administrators of your page and help you promote and manage it, thereby exponentially increasing its visibility.

You can also target your updates and services and products to a specific market. This allows you to craft a message and a presence specific to your different audiences. If someone comes to your Company Page from the financial, legal, medical or Digital Marketing industry, you can customize your message to speak directly to them.

Not only that, but you can create “click-through” banners to entice your target market over to your website, sales page, commerce site or other social media sites. And it’s free!

And you can add video, documents, and pictures to your company page too!

So if you don’t have a LinkedIn Company Page yet, what are you waiting for? And if you do, now’s the time to refocus it to target exactly the people you are hoping to do business with.

#5: Identify Your Outcomes

When we talk about the best thing to do in Social Media Marketing for any given business, we have to begin with what that business is trying to achieve—its “desired outcomes.”

The best thing for a manufacturer of underarm deodorant is likely to be something quite different from what might be best for a company that tests those same products.

The next part of the puzzle is to understand that not all social media efforts are the same. There are some really big differences in approaches, and thus outcomes. The five big approaches are:

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·         Brand maintenance—monitor your channels and respond when appropriate, and perhaps post a bit here and there.

·         Community-building—whether it’s internal advocates, external brand ambassadors or groups of people who share the underlying passions of the brand, in this work you endeavor to join and nurture community.

·         Influencer outreach—identify and engage the people who are influential in your passion points or industry.

·         Reputation management and development—the project wherein you either repair or develop thought leadership or positive reputation.

·         The big splash—these are the big creative campaigns that garner a lot of short-term attention.

#6: Become the Wikipedia of Your Industry

Over the last couple of years, a very interesting shift has occurred with each and every one of us who use the Internet. And what is this shift?

We’ve all grown incredibly impatient online.

In other words, if we go to a business’s website, and we can’t find what we’re looking for, it bothers us. We get frustrated quickly. And unlike a few years ago when we might have “hung around” to try to find the answers we were looking for, we now move on quickly—knowing that if we keep searching, Search Engine Optimization eventually find a website that has the answer(s) we seek.

Interestingly enough, although we’ve all grown more impatient when it comes to websites that don’t bother giving us the answers we’re looking for, we’ve also grown more loyal once we stumble upon the information jackpot.

Basically, if we feel a website is a true “go-to source” for information and answers, we’ll keep coming back—again and again, and again.

It’s for this reason that the best social media strategy any company can take in 2013 and beyond is to become a true teacher (Wikipedia) within their industry. The golden rule of marketing is this:

They ask, you answer.

In other words, if a consumer has ever asked a question, you should be answering it on your website. And considering most industries have literally thousands of potential consumer questions, content should always be growing, evolving and added to.

With the average business website answering about 10 consumer questions, if a company is willing to follow the “They Ask, You Answer” mentality, amazing results will often occur. The brand will grow. Traffic on the site will increase. And above all else, sales will likely have a huge upturn.

 For More, Social Media Marketing Tips Part 3 Stay Tuned to SGM Blog.....

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Social Media Marketing Tips For Best Results..

Are You Struggling to Keep Up to Date With the Best Social Media Marketing Tips?

Would You Like to Know How to Get the Best Results With Your Social Media Marketing?

We Asked Twenty-one Social Media Marketing Experts to Share Their Best Social Media Tips Today.

Here’s What They Had to Say.

#1: Attract Leads With Facebook Offers

If You’re Looking for a New Way to Attract Quality Leads Using Social Media, Try Facebook Offers.

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Facebook Offers Are a Type of Facebook Ad, but They Work a Bit Differently Than a Traditional Facebook Ad. You Can Set Them Up Directly From Your Facebook Page (No Need to Go To the Ads Dashboard) and They Can Be Created for Offline and Online Businesses.

Although You Can Use Them for Many Different Promotions, I’ve Seen the Highest Conversion Rates When Marketers Use Offers to Attract Quality Leads.

Here’s Why They Work:

Offers Are Promoted in the News Feed (as Opposed to Being Placed in the Right-hand Column on Facebook Where You Usually See Marketplace Ads).
Ads in the News Feed Can Get Up to Six Times More Engagement Than Ads in the Right-hand Column on Facebook.
You Can Hyper-target Your Offers to Ensure That Only the Facebook Users Who Will Have a Genuine Interest in Your Brand See Them.
When a User Clicks on Your Offer in the News Feed, Facebook Sends That User an Email to Their Personal Email Account Outside of Facebook. That Means That Your Offer Is Not Only Seen on Facebook but Now You Are Getting Into the Email Boxes of Interested Prospects.
When Prospects Open Their Email, They Will See a Link to Your Website or an Opt-in Page (Wherever You Choose to Send People to Claim Your Offer).

#2: Use Social Media to Engage With Your Email Subscribers

The Best Social Media Marketing Tip That I Have for Businesses Is to Use Social Media to Engage With Your Email Subscribers.

I Can’t Take Total Credit for It—it’s a Concept That I Heard at the Traffic and Conversion Summit in San Francisco. You See, Everyone Is Trying to Use Social Media to Get New Leads, Which You Definitely Can Do, but Not Enough Business Owners Are Using Social Media to Build Lasting and Profitable Relationships With Their Current Subscribers.

You Probably Don’t Want to Email Your List Every Day, but You Likely Want to Stay Top of Mind and Connect With them on a Daily Basis Somehow. Social Media Is the Perfect Solution!

I Suggest Putting an Email in Your Autoresponder and Invite Your New Subscribers to Follow You on Pinterest, or Like Your Facebook Page, and Then Remember to Tell Them Why.

Do You Host Exclusive Promotions and Contests on Your Page? Will They Have Access to Information That You Don’t Share Anywhere Else? Make It Worth Their While and Watch Your Business and Your Bank Account Flourish.

Remember, When It Comes to Your Audience, You Want Quality Over Quantity.

#3: Combine Your Marketing Channels

My Biggest Tip Is Strategic: Combine All the Best of Digital Marketing for What I Call Your “perpetual (Pro)motion Machine.”

If You Use Seo, Organic Social Media, Search Engine Marketing, Search Advertising, Social Advertising and Google Remarketing Ads, Then You’re Doing the Best of Everything.

You’re Raising Awareness for New Business via Facebook, You’re Getting the Low-hanging Fruit of Buying-intent Keywords via Google, and You’re Making Sure That People Who’ve Been to Your Site Keep Seeing You via Google Remarketing and Your Facebook Fan Base.

Also, Most Companies’ Analytics Are Incomplete. They Usually Make Google Look Better Than It Really Is and Facebook Look Worse Than It Really Is. So Allocate Some Money to Raise Awareness via Facebook as a Best Practice. Win the War at the Mindshare and Awareness Level, Not Just at the Bottom of the Sales Funnel.

For More, Social Media Marketing Tips Stay Tuned with SGM Blog.....

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Reasons you need a digital marketing strategy in 2018

Using a digital marketing plan to support digital transformation

Where do you start if you want to develop a Digital marketing strategy? It's a common challenge since many businesses know how vital digital and Best Mobile Advertising channels are today for acquiring and retaining customers. Yet they don't have an integrated plan to grow and engage their audiences effectively, so they are suffering from the 10 problems I highlight later in this article and they are losing out to competitors.

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10 reasons why you may need a digital channel strategy?

1. You're directionless

I find that companies without a digital strategy (and many that do) don't have clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals with SMART Digital Marketing Services objectives you likely don't put enough resources to reach the goals and you don't evaluate through analytics whether you're achieving those goals.

2.  You won't know your online audience or market share

Customer demand for online services may be underestimated if you haven’t researched this.  Perhaps, more importantly, you won't understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions and options for marketing communications. See online marketplace methodology post. There are great tools available from the main digital platforms where Search Engine Marketing we can find out the level of customer demand, we recommend doing a search gap analysis using Google's Keyword planner to see how you are tapping into the intent of searchers to attract them to your site, or see how many people interested in products or services or sector you could reach through Facebook IQ.

3. Existing and start-up competitors will gain market share

If you're not devoting enough resources to digital marketing or you're using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!

4. You don't have a powerful online value proposition

A clearly defined online customer value proposition tailored to your different target customer personas will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal. Developing a competitive content marketing strategy is key to this for many organisations since content is what engages your audiences through different channels like search, social, email marketing and on your blog.

5. You don't know your online customers well enough

It's often said that digital is the "most measurable medium ever". But Google Analytics and similar will only tell you volumes of visits, not the sentiment of visitors, what they think. You need to use other forms of website user feedback tools to identify your weak points and then address them.

6. You're not integrated ("disintegrated")

It's all too common for digital marketing activities to be completed in silos whether that's a specialist digital marketer, Affiliate Marketing sitting in IT or a separate digital agency. It's easier that way to package digital marketing into a convenient chunk. But of course, it's less effective. Everyone agrees that digital media work best when integrated with traditional media and response channels. We always recommend developing an integrated digital marketing strategy and once digital transformation is complete digital marketing activities will be part of your marketing plan and part of business as usual.

7. Digital doesn't have enough people/budget given its importance

Insufficient resource will be devoted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to respond to competitive threats effectively.

8. You're wasting money and time through duplication

Even if you do have sufficient resource it may be wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools or using different agencies for performing similar online marketing tasks.

9. You're not agile enough to catch up or stay ahead

If you look at the top online brands like Amazon, Dell, Google, Tesco, Zappos, they're all dynamic - trialling new approaches to gain or keep their online audiences.

10 You're not optimizing

Every Software company Indore with a website will have analytics, but many senior managers don't ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and Social Media Services Company. So that's our top 10 problems that can be avoided with a well thought-through strategy.

So, the good news is that there are powerful reasons for creating a digital strategy and transforming your marketing which you can use to persuade your colleagues and clients. There is also now a lot of experience from how other businesses have successfully integrated digital marketing into their activities as explained in the example digital plans, templates and best practices in our digital marketing strategy toolkit.

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Digital Marketing and Why It is Necessary

Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with Digital Marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

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Why digital marketing is important

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital Media Marketing is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, Social Media Marketing Company that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Manage customer relationships across all channels

Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, Social Media Marketing, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions.

 Challenges facing digital marketers

• Proliferation of digital channels. Consumers use multiple digital channels and a variety of devices that use different protocols, specifications and interfaces – and they interact with those devices in different ways and for different purposes.
• Intensifying competition. Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. As a result, it’s becoming a lot harder to capture consumers’ attention.
• Exploding data volumes. Consumers leave behind a huge trail of data in digital channels. It’s extremely difficult to get a handle on all that data, as well as find the right data within exploding data volumes that can help you make the right decisions.

Three keys to digital marketing success

What does it take to do digital marketing right? Here are three keys to digital marketing success:

1.    Manage complex customer relationships across a variety of channels – both digital and   traditional.

2.    Respond to and initiate dynamic customer interactions.

3.    Extract value from big data to make better decisions faster.

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Top Digital Marketing, Lead Generation, Video Advertising and Sale Advertising Services In Indore

The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.

Digital marketing extends beyond Internet Marketing Company to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.

Most experts believe that 'digital' is not just yet another channel for marketing. It requires a new approach to marketing and a new understanding of customer behavior. For example, it requires companies to analyze and quantify the value of downloads of apps on mobile devices, tweets on Twitter, likes on Facebook and so on.

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Lead Generation

Our lead generation solutions help advertisers grow their business beyond the traditional sale through connecting them with effective, performance-based, lead-gen opportunities. Lead generation is the process of attracting and converting strangers and prospects into those leads. It usually involves the direct response to advertising and telemarketing.

Leads Generation Services come from various sources like digital marketing, ad campaign, through bulk SMS, e-mail marketing, through cold calling and video advertising. We help businesses by incorporating efficient sales and marketing at customer acquisition, customer retention, and customer management.

Simply Global Media is one of the most renowned Lead Generation Company through quality controls, unprecedented transparency, and technology; we deliver advertisers profitable growth, incremental to their marketing packages.

BENEFITS ASSOCIATED

1. Improve product sales and revenue
2. Focus on the right people and companies
3. Drive sales with effective lead management
4. Direct response marketing
5. Convert lead through efficient communication and nurturing

Video Advertising

Capture the attention of your target audience through high-impact Video Advertising. In the modern World, users are watching videos across a number of devices, primarily fragmented across computers, smartphones, and tablets. Video Advertising Services refers to advertising that occurs before, during and/or after a video stream on the internet. Video streaming is a rage and people spend hours watching short videos on YouTube & other video streaming platforms. With Video ads, you can deliver a more impactful message to your target audience.

Our team is ready to help you get the competitive advantage by creating video adverts that will increase your brand’s presence across a wide variety of platforms and channels, including- YouTube, Mobile, Display and Social Network.

Sale Advertising

We suggest businesses on how to refocus their strategy, absolutely articulate their value proposition, and improve overall performance. Our Sale Advertising Services consultants help ad sales teams to increase new strategies and techniques for a market characterized through huge shifts in media consumption, faster cycle instances for ad formats, and new entrants in the market.

We often find that clients are looking for help providing specific products, developing methods to appropriately compare the return on investment from new media advertising, and finding better ways to meet the needs of the advertisers.

We help to increase your site traffic

Simply Global Media as a Software Company in Indore to Increasing visibility of your business across the web and reaching out to the target audience available online through SEO, SEM, SMM, SMO, PPC, E-mail etc. We constantly look for effective techniques to accelerate your social image.

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Top Digital Marketing Related Trends To Keep In View.

People need brands that know them, communications which might be customized and relevant, and offers which might be tailor-made to their needs and preferences which is why Digital Marketing takes lead right here because it enables you to track, monitor, analyze and interpret the buying behavior of your target market.

Our skilled group at Simply Global Media is aware of the power of digital media as the best conversation tool and therefore we construct and execute your online techniques to carry your enterprise at the pinnacle.

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Affiliate Marketing

Affiliate advertising and marketing (often referred as Pay for overall performance) is a method of incomes a commission by way of selling other people’s (or company’s) products. it's miles an overall performance-based pricing version, where advertisers only pay while a specified motion has been finished (like a purchase, resort booking, app download and so on.) That’s why affiliate marketing can benefit such a high ROI – a low threat, high-value pricing version at its middle.

After you join hands with our trusted Affiliate Marketing professionals, we guarantee you extra clicks, associates, and new customer order altogether. We help you to manipulate your affiliate advertising campaign, tune associate sale activities transparently, get reports and look at the general performance of your advertising campaign in conjunction with the access to an in-depth market of networks and publishers.

Search Engine Optimization

SEO is a widely diagnosed approach to decorate the visibility of the brand and bring it to the top in Search Engine Results Pages (SERP) above your competition leading to better site visitors and in the end better return On funding (ROI).

Our crew of search engine advertising experts optimizes your website with proper strategies and techniques so that it ranks better on technical components of Search Engine Optimization and draws a limitless quantity of traffic on your website.

Pay Per Click Marketing

When it comes to boosting traffic to your website, Pay-Per-Click marketing is one of the most cost-effective tools in which the advertisers pay a fee each time one of their ads is clicked.

We are experts at building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions, we provide up-to-date, Pay-Per-Click services.

Social Media Marketing

Social media marketing (SMM) is a shape of internet advertising and marketing that utilizes social networking websites as an advertising and marketing tool. The purpose of SMM is to produce content material that users will percentage with their social network to help an organization boom emblem exposure and expand patron reach.

We provide powerful Social Media Marketing and Advertising services to elevate the location of your internet site on engines like Google and power the natural visitors, leads and sales for your commercial enterprise growth our Social Media Marketing offerings are the on the spot way to get preferred effects on social media by means of focused on the proper target audience. We use advanced and effective strategies that bring about exceptional ROI at the extremely low rate.

Mobile Advertising

Mobile Marketing is the art of advertising your enterprise to appeal to mobile device users. advertising can take vicinity as textual content advertisements through SMS, or banner advertisements that appear embedded in cell web site, in downloaded apps or in mobile video games. It objectives customers in step with unique demographics.

“Simply Global Media” is the world’s leading mobile attribution, advertising, and marketing analytics platform, assisting app marketers around the world to make right choices. Measure in-app events, social ads, ad campaigns, QR codes ROI, CPI, CPA& everything to grow your Mobile Marketing business. We provide localization, strategy planning, media buying expertise, analytics, and operations.

We provide your clients or capacity clients using smartphones with personalized, time- and place-touchy records so that it will get what they need precisely after they need it, despite the fact that they’re at the move.

Email Marketing

The most important internet marketing tool E-mail marketing a digital strategy that involves using e-mail to reach potential customers or clients. Today, almost everyone has access to e-mails and it serves as an excellent platform to connect with clients. Whether used for promotional activities or for circulating newsletters or inviting people for your business, e-mail stays the selection for communication.

Simply Global Media offers a complete set of E-Mail marketing services for all your requirements. Reach and engage your customers with e-mail marketing campaign automation service that helps you create, send, track, and share your email campaign. Grow your business and connect with your clients through our e-mail advertising and marketing service.

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Advantages Of Digital Marketing, Social Media Marketing and Search Engine Marketing

Digital Marketing has become more popular after the involvement of modern technologies in businesses. It has completely changed the traditional marketing methods and compelled marketers to stay connected with their consumers or customers via internet for selling their products and services. Consequently, the marketers must consider and analyze both advantages and disadvantages of digital marketing while planning the Best Digital Marketing strategies and setting business goals.

Why digital marketing is important? Due to high efficiency and effectiveness, Digital Marketing has recognized by all business entities and now it is growing faster with every passing day. Soon, it will become easier for small businesses to compete their large-scale competitors on the same platform. So Digital Marketing has become a crucial need of small as well as large scale businesses in today’s digital environment. Let’s look at Advantages of Digital Marketing.

Advantages of Digital Marketing

Digital Marketing can be successful and advantageous after utilizing different tools and techniques. These tools help marketers to get maximum benefits of digital marketing such as:

Easy Consumer Reach

Digital Marketing is an effective way of communication for companies to target a large number of potential consumers at the same time. Using the internet channel for marketing is a quick approach to target a number of potential consumers and prospects at the same time all over the world. Social Media Advertising has also revolutionized these marketing activities on different social media platforms such as Facebook, Twitter, LinkedIn, Pinterest etc.

Direct Advertising

Digital Marketing enables direct advertising and creates awareness about a product or a brand. Now the companies can easily show their advertisements for products and services on different digital channels. But a good online advertising strategy and promotional tools can help digital marketers to perform well in the highly competitive marketing environment.

Perpetually Displaying Ads

Digital Marketing makes advertisements more accessible to target customers at any time or any place. There is no time and place limitation for the prospects to visit any website and view ads. The perpetually displayed ads attract the prospects to get in touch with you and find the products and services of their need. But these ads should be managed efficiently to display on a webpage. See the four-step process to display Ads on a webpage as well.

Global Advertisements

This is one of the most effective benefits of Digital Marketing that enables the companies to make advertisements internationally and expand their customer reach to other countries across geographical boundaries.

Easy Brand Promotion

With the development of new technologies and use of internet in business, the brands may take a great advantage of customers reach and communicate its clients successfully.

Cost Effective Channel

Using the internet, Digital Marketing is found cost-effective and cheaper source of advertising as compared to traditional marketing channels like T.V, Radio, Magazines, Newspapers, and Banners etc. Digital marketing allows marketers to set their advertising campaigns subject to availability of their budget. Mostly, the websites and business profiles (displaying ads and information about products or services) generate huge traffic for free. Social media, with its numerous benefits, has played a vital role in promoting digital marketing activities. Social Media Marketing platforms such as Facebook, Twitter, Google+, LinkedIn, WhatsApp, Blogs, Yelp, Instagram, and YouTube etc. also provide a huge traffic source.

Consumer’s Convenience to Shop Online

Due to more popularity and capabilities of digital marketing, customers have become more convenient to shop online at any time (24/7 basis) whether the shops are over or across the borders. Digital Marketing has opened-up an opportunity for companies and retailers to direct its customers to an outlet of the online store.

Accountability of Marketing Activity

Digital Marketing enables the companies to measure their marketing activities such as digital marketing is working or not, the amount of activity, and the conversation that is involved. Digital marketing also helps marketers to evaluate and audit their online contents for quality purposes.

Helping Marketers’ Career

Digital Marketing has become a beneficial career for the individuals who are familiar with implementing digital marketing strategy and helping companies to expand their brands to target customers through the internet.

Advantages of Social Media Marketing

Imagine spending as little as 6 hours a week in order to increase your business’s recognition, traffic, and sales with little to no cost. That’s right! About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages. Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity.

It’s easy to see that Social Media Marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform. However, some of these professionals are unsure of which tactics to apply and if they are effective.

According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing, but 85% of participants aren’t sure which tools are the best to use. With our help, we will diminish the confusion by thoroughly explaining the advantages of using social media to market your business.

1. Increased Brand Awareness

Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.

To get started, create social media profiles for your business and begin interacting with others. Get employees, business partners, and sponsors to "like" and "share" your page. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to become potential customers, and the more people who know about your business, the better.

By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure. There is no doubt that by simply having a social media page your brand will benefit, and with regular use, it can generate a wide audience for your business.

2. More Inbound Traffic

Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle.

Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviors. With different people come different needs and different ways of thinking.

Syndicating your content on as many platforms as possible allows these individuals to organically reach your business. For instance, perhaps someone in an older demographic of consumers will search for your website using a particular keyword on Facebook, but a millennial could begin their search by using a different social media platform entirely because they search for products totally differently. By marketing on social media, you can effectively open your business to a wider variety of versatile consumers all over the world.

3. Improved Search Engine Rankings

Although posting on social media might get your business some site traffic, more effort than that is required to see significant success. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website. While social media doesn’t directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business.

Let’s face it, everyone uses Google to find information, and they likely won’t navigate past page 1 because their answer normally is on the first page of results. If your business website isn’t ranked towards the top of search engine results, you should probably adjust your search engine optimization strategy.

To give yourself the best chance of ranking better through social media, create high-quality content that integrates your targeted keywords. Content such as blogs, infographics, case studies, business information, and employee photos will make your business’s social media profile intriguing and credible. Once you begin posting quality content, you’ll begin to build a social media community where followers will "like" and "share" your content. Most importantly, it gives you more opportunities to get in front of industry influencers who will write about your business and provide links back – which will help to directly increase search engine rankings.

Advantages of Search Engine Marketing

Search engine marketing (SEM) is one of the most cost-efficient ways to reach your target audience when they are ready to buy.

Research shows that 90 percent of online searches are conducted by people who are at the end of the buying cycle.

Done properly, SEM will get your ads in front of your target audience with content that is highly relevant to them, all for free until they click on your ad.

With Search Engine Marketing, your ad is placed in the sponsored section of a search engine’s result page. It is ranked based on how much you pay for keywords (the more popular a keyword, the more expensive it is) and a ‘quality score’ of how relevant your ad is in relation to others.

Meanwhile, search engine optimization (SEO) helps your site’s ranking so that it will naturally come up higher in organic, non-paid search results.

Using both SEM and SEO Services will not only increase the visibility of your ads but increase website traffic too. This also increases your chance to convert prospects into leads, especially when both your paid ads and site come up on top of any search engine results.

While SEO takes time to grow, SEM can be done quickly enough and offers many benefits for your business.

1. SEM grabs the attention of your audience at the right time

Research shows that 90 percent of people who research online know exactly what they’re looking for. Otherwise, they wouldn’t have used the keywords you are targeting.

This means that you’re getting your content and ads in front of a highly engaged target audience, who are actively looking for offers like yours – all for a low cost and without having to impose on them.

2. It’s easy and quick to implement

Setting up an SEM campaign is quick and easy. While it might take a little while until you can see the full impact of a campaign, it is highly flexible and configurable and can be set up in a few hours.

Changes can be done on an ad-hoc basis, so you can tailor your website content, keywords and spending around the behavior of your audience.

3. It’s measurable

SEM allows for precise success tracking and in-depth campaign analysis so you can continually optimize your keyword mix, the number of dollars you spend and the content you use.

Whatever your goal is, you can tell exactly how much value you are generating from this marketing and advertising channel, and can, therefore, make more educated decisions when it comes to budgeting.

4. It helps raise brand awareness

SEM (and SEO) not only helps to generate qualified traffic to your websites but can increase brand awareness too.

The higher your product or service ranks in search engines, the more likely consumers will visit your website and prefer you or even recommend your offerings.

Over time you’ll notice that the search terms of your prospects are becoming more and more related to your brand as they become familiar with you and see you as a trusted advisor or provider.

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