Primary keywords are basically those keywords that define the nature of your business, app, products or services.
For example, if you are running a digital marketing agency then your keyword may be:-
Digital marketing agency.
Digital marketing service.
As you can see all the keyword given above are the nature of our industry but it is hard to rank until you don,t have an authority website or a lot of budgets.
Here is Secondary keyword come into the role you can rank them easily on Google SERP even if you have a new website and blog.
What are Secondary Keywords?
On the other hand side, Secondary Keyword are those keywords which are closely related to your primary keyword. These keywords have low volume and low competition in comparison to your main keywords. But they help a lot in bringing initial traffic to your website or blog.
Let's take an example of digital marketing agency again and see some secondary keyword which you can use to rank in SERP.
- Digital Marketing Agency in Indore
- Digital Marketing Company in Indore
- Digital Marketing Company in Indore
- Seo Service in Indore
So you can check clearly secondary keyword are the Long tail keyword that most of the user search to find some specific type of knowledge.
So How to find Primary Keywords?
The easy way to discover primary keywords which might be quite relevant to your industry is to analyze your competitor website so that you get a ton of ideas on what subjects and what type of content is going viral on their websites.
You can use Moz, Semrush, and Ahref for doing your competitor research. My favourite one is ahref you can easily find all the keyword which brings a lot of traffic on your competitor website.
How to Find Secondary Keyword?
Right here is where you need to do keyword research wherein you could discover the return of highly applicable long tail key phrases, LSI keywords and so forth which help you deliver extra traffic from search engines like google and yahoo.
when you are doing keyword research to discover secondary keywords make sure to focus on finding much less volume and less keyword difficulty keywords so that it becomes simpler in order to increase your search traffic to your website.
As a thumb of rule finds the keyword which have the volume less than 1000.
You can use tool like Kwfinder, Semrush, Ahref, Google Autosuggest, and Google Keyword Planner for finding highly relative secondary keyword for your blog or website. There is also a tool name as keywordtool.io which is a free tool for finding LSI Secondary keyword.
Last but not least always keep in mind to write a long content with more then 2000 words and article is well optimized with using of both your primary and secondary keyword for better ranking of your article in Search Engine Optimization.
So i hope now you can find both primary and secondary keyword for your blog easily. If you have any problem in finding keyword for your website then you can visit our website SGM or you can comment below. I feel happy to help you.
Nice Post. Thanks sharing this informative information.
ReplyDeleteadvertising agencies in delhi