Difference between Primary and Secondary Keyword For On Page SEO

Primary keywords are basically those keywords that define the nature of your business, app, products or services.

For example, if you are running a digital marketing agency then your keyword may be:-

Digital marketing agency.

Digital marketing company.

Digital marketing service.

As you can see all the keyword given above are the nature of our industry but it is hard to rank until you don,t have an authority website or a lot of budgets.

Here is Secondary keyword come into the role you can rank them easily on Google SERP even if you have a new website and blog.

What are Secondary Keywords?

On the other hand side, Secondary Keyword are those keywords which are closely related to your primary keyword. These keywords have low volume and low competition in comparison to your main keywords. But they help a lot in bringing initial traffic to your website or blog.

Let's take an example of digital marketing agency again and see some secondary keyword which you can use to rank in SERP.

• Digital Marketing Agency in Indore
• Digital Marketing Company in Indore
• Digital Marketing Company in Indore
• Seo Service in Indore

So you can check clearly secondary keyword are the Long tail keyword that most of the user search to find some specific type of knowledge.

So How to find Primary Keywords?

The easy way to discover primary keywords which might be quite relevant to your industry is to analyze your competitor website so that you get a ton of ideas on what subjects and what type of content is going viral on their websites. 

You can use Moz, Semrush, and Ahref for doing your competitor research. My favourite one is ahref you can easily find all the keyword which brings a lot of traffic on your competitor website.

How to Find Secondary Keyword?

Right here is where you need to do keyword research wherein you could discover the return of highly applicable long tail key phrases, LSI keywords and so forth which help you deliver extra traffic from search engines like google and yahoo.

when you are doing keyword research to discover secondary keywords make sure to focus on finding much less volume and less keyword difficulty keywords so that it becomes simpler in order to increase your search traffic to your website.

As a thumb of rule finds the keyword which have the volume less than 1000.

You can use tool like Kwfinder, Semrush, Ahref, Google Autosuggest, and Google Keyword Planner for finding highly relative secondary keyword for your blog or website. There is also a tool name as keywordtool.io which is a free tool for finding LSI Secondary keyword.

Last but not least always keep in mind to write a long content with more then 2000 words and article is well optimized with using of both your primary and secondary keyword for better ranking of your article in Search Engine Optimization.

So i hope now you can find both primary and secondary keyword for your blog easily. If you have any problem in finding keyword for your website then you can visit our website SGM or you can comment below. I feel happy to help you.

Read More

Google Ranking Factor : You Should to Know for Your Website Ranking

you may already understand that Google makes use of over two hundred ranking factors of their algorithm…

however, what are they?

well, you’re in for a deal with because I’ve prepared a complete list.

a few are confirmed.

a few are arguable.

Others are SEO nerd hypothesis.

but they’re all right here.

And I recently updated this whole listing for Search Engine Optimization.

let’s dive in.

Domain Factor

Some Seo expert says that domain factor-like domain age, keyword in domain name is not provide much value but after varify a few website i come with few point which are very helpful for your website and SEO campaign.

1. Domain Age

Domain Age is not a big factor in ranking directly but a new domain name which is hardly ten days old have zero to low authority. But with 5 to 8 month you can build a lot of quality backlink to improve the authority  of your website.

2. Keyword Appears in Domain Name

If You have a domain name in which keyword of your business is include then it help a lot in the form of relevancy. And if your targeted keyword is present in the starting of your domain then it help a lot rather then the domain name which don't have a keyword or have the keyword in the last of the domain name.

3. Domain Registration Length

Domain registration length is also a very imp factor to determine the legacy of any website. So always book your domain name for a long period of time.

Page Level Factors

1. Keyword in Title Tag

Having keyword in title tag is better then not having the keyword in title tag.

2. Title Tag Start with Keyword

Having title tag in the starting of the domain name is very important rather than having the keyword at the end of the domain name.

3. Keyword in Description Tags

Having Keyword in Description tags is not directly helpful but it helps a lot in CTR more ctr means more ranking. So always Include Keyword in description tags.

Site Level Factor

1.  Content That Provides Value

If you write content on your site of low quality then no doubt google love to penalize your website. So always try to add some value to your content and provide some useful information to the user through your website or blog.

2.  Contact Us Information

Google love to give more ranking to the website which has detail contact information on their contact information page. And if your contact page information match with whois information then you get better search engine ranking from google baba.

3.  Site Architecture

If Your website or blog architect with great design and structure then it helps a lot in ranking. Always follow the SILO structure for designing your website. By using the SILO structure you can connect one page with another.

Read More

Things You Need to Keep in Mind Before Buying Expired Domain Name

No doubt buying and selling expired domain name is a very profitable and easy business in the digital marketing field. You can find some good domain name and then flip them for good profit.

If you can sell  3 - 5 domain name per week with little profit of $50-$100 per domain name then you can easily earn $150-$500 per month.

If you are also looking to enter in domain name flipping business then here I am going to share some very crucial things before buying a domain name from anyone. So let's Start...

Before starting this useful guide i want to talk about what is the expired domain name.

Expired domain name are those domain names which are not renewed by the domain owner.

It may be due to ignorance by the owner or it may be the shortage of money to renew the domain name.

So if you fail to renew the domain name in 30 days extension period then that domain will be declared as an expired domain and domain registrar start bidding on that domain.

By applying this method you can grab a lot of good authority expired domain name easily.

How Can You Use Expired Domain Name

No doubt expired domain name has great authority in compare to fresh domain due to their age and backlink so before diving into the guide of buying an expired domain name I want to share some interesting things how you can use these expired domain name.

301 Redirect

301 redirect is the best way to pass link juice to a new blog or website. Now suppose you have an expired domain name which gets the backlink from some authority site such as Techcrunch and Mashable.

You can simply redirect that expired domain name to your money making site and you can see powerful improvement in your website ranking.  

Building a New Blog or Site on That Domain Name 

Lets suppose you buy a expired domain name in education niche so you can use that domain name in making a blog about education. If the domain name you buy from auction have great authority and quality link then your blog rank easily without doing a lot of work.

The Great PBN ( Private Blog Network )

PBN is the greatest way for building backlink for your main money making website or blog.

These days making quality backlink is the most crucial task in ranking a blog in a short period of time.

And everyone knows quality backlink are those backlinks which we get from high da, pa blog or website and from the middle of the content and content is also be similar from your blog or website.so no doubt it is the toughest task in SEO era.

But here is a solution that used by many seo expert these days to rank their money making website and that is PBN.

SEO expert build their own private blog network only for giving quality link to their money making website.

So if you buy an expired domain that have good da and pa with lot of good quality backlink from authority site then you can build a blog on that domain name and give backlink from there to your main money making blog to see a boost in your blog.

So these are the three main way you can use expired domain so lets start the next topic which thing you need to see before buying an expired domain name.

Things to Consider Before Buying Expired Domain Name

Before buying any expired domain you need to consider some specific things about the domain name. 

Check DA and PA of Domain Name

Domain Authority and Page Authority are two main factor for deciding the quality of any expired domain name or live website.

You can check the da and pa of any site by using the moz bar extension. A domain name with 20+DA should be consider as a good domain name.

Check Domain Name is not Banned

There is no sense in buying a domain name that is banned by google even if the domain name have good da and pa.

So before buying domain name always check that domain name is not banned by google using Google Banned Checker.

And if you find a good domain name that is banned by google but you still want to buy that domain name you can send a requerst to google for reconsideration using google webmaster tool.

Check Adsense is Banned or Not

If you want to buy an expired domain for making a money making site or blog using adsense ads then it is the must have step you need to consider before buying a domain name.

Becuase if a domain name is banned by google adsense then there is no profit for buying a good looking domain name that have great matrices because in the last you want to earn from adsense and domain is banned by adsense.

Check Archieve Before Buying A Domain Name

Archive is the New Things for checking the quality of any expired domain. If you find a good domain with high da, pa that not banned from google search or adsense but you want to see which type of website are running on that domain name in past then you can use this method called archieve.

Check Backlink Profile and Anchor Text

You and everyone know a domain name have great authority due to its age and quality of backlink. In past google give the more weightage to that domain name which have more backlink but after the google penguine effect it change completly.

Now google give more weight to quality of backlink rahter then quantity of backlink. So you should check the domain name which you want to buy have quality backlink with good anchor text. If the domain name have a lot of spammy backlink with lot of chinese anchor text then you need to buycot that domain name and try next one.

So these are the crucial step you need to take when you are going to buy a good domain name for your website and blog to boost Search Engine Ranking. 

If you have any further enquiry then you can follow me on our seo service providing company SGM. 

Read More

Top Web Development and Designing Laguages to Learn in 2018

1 years ago, I did a web design and development series for the SGM blog that turned into a huge hit among aspiring developers and entrepreneurs looking to interrupt the industry. but times change—specially on the subject of the era. As 2017 draws to a close and we start to an appearance in the direction of the new year, now's the best time to survey the web development landscape for the top web development languages to learn in 2018.

Rather than just ranking languages as many lists do, here’s a take a look at a number of the most famous languages and a few contexts at the role they play in web development so that you can determine which web development languages need to make the top of your private listing.

Front End vs Back End

Before we dive into the listing it’s crucial to briefly comment on some concepts which are essential in developing an understanding of web development. The web development procedure may be broken up in two elements: The front end and the back end.

On the front-end (or consumer-side), you have everything a person sees and interacts with a website. At the back-end (or server-side) you have the server and the database technology that homes the data of your website. Together they make up the websites we all recognize and love.

HTML

HTML is known as hypertext markup language. HTML markup describes the shape of a website to the browser using tags, which you’ll immediately understand because of the textual content among them . these tags inform the browser the way to present web page elements like titles, headings, textual content, and hyperlinks that are covered in the HTML document.

CSS

CSS (Cascading Style Sheets) is a style-sheet language. It offers developers more control over matters just like the color, fonts, layout, and overall layout of a webpage. by separating presentation (CSS) from structure (HTML) into style sheets, designs can be shared throughout more than one pages or tailored to different environments.

JavaScript

JavaScript is presently the de facto client-side scripting language for bringing interactivity to the world of web development—sliders, pop-up screens, drop-down menus, animations, video games. along HTML and CSS, it’s one of the huge three core technologies at the back of the front-end of a website. JavaScript jogging on the client-side is why a few websites can stay interactive even after losing your net connection.

Python

If you’re searching out an open-source, interpreted language that locations an emphasis on pretty readable code, Python is the overall motive programming language for you. Python has a large general library loaded with pre-coded features for every event—which permits programmers to do extra with fewer lines of code.

So these are four must have to learn language every web designer and developer should to know so if you have any doubt about this topic you can comment below. We feel happy to help you. Thanks a lot for reading this post.

Read More

What is the Difference Between SMO and SMM

SMM and SMO were captivating subjects for discussion in the digital marketing sphere. at the same time as each of those are the two important pillars of what we call as the digital advertising world, humans still have plenty of confusion approximately each of them their meaning, reason, and influences. therefore, let’s discover the meaning and the factors of difference between the two phrases.

As a fast-growing industry, internet marketing has experienced continuous evolution and is still unstoppable. With so much of modifications and upgrades, there are many ways to sell a business, brand, or product among tens of millions of clients within a quick timeframe.

Among the numerous method, SMO and SMM are the two impactful advertising resources which can be built upon many equipment and strategies, which fluctuate with each other significantly.

Even as these two phrases seem so same to each other, their actual meaning and reason contradict with each other substantially.

Below are the complete guide which differentiate these two-term from one another.

Social Media Optimization ( SMO )

Social Media Optimization or SMO refers to the system of streamlining or optimizing a website so that it is able to be uncovered online on numerous social media channels. This system can include anything carried out “on-page” which includes refining the interface and usefulness of the website so that it turns into extra compelling to the site visitors in order to help them share it via numerous social media websites.

kinds of social media consist of social networking websites including Facebook, Twitter, video and running blog websites and social information and bookmarking websites. In general, social media optimization refers to making a website and its content material viable and optimized for sharing throughout social media and networking websites.

In short, SMO is all about pulling your target audience in with an “optimized” website and encouraging them to unfold your content material without any attempt to your part.

Social Media Marketing ( SMM )

Social Media Marketing, however, is the subsequent step to SMO. when you optimize your website, it’s time to share and publicize it online on diverse social media channels for the humans to recognize about your brand, its product and services and to expose interest in them. 

It performs greater of an energetic role by referring to the introduction and sharing of content and different messages through the social net by means of viral advertising. these can also encompass advertisements, blogs, photographs, and videos describing your products and services. for instance, creating a powerful content that gets bookmarked, spreading a viral video by using setting it on YouTube and different social media websites fall under SMM.

Read More

What is The Future of Digital Marketing in India

With four hundred million internet customers in India, business owners can no more select to ignore their presence on digital and online media. in the absence of digital marketing, customers are certain to find out and opt for the services of your competitor.

According to a report by Social Beat, 80% of brands and company are using digital marketing media. The same report also states that generating higher quality leads is their top most priority.

Here I am going to tell you about the 6 most important area of digital marketing every business should to use. These 6 important part of digital marketing are.

1. Social Media Marketing 
2. Search Engine Optimization
3. Content Marketing Via Blogs or Making Awesome Video
4. Email Marketing
5. Landing Page Optimization
6. Search Engine Marketing

Growing of technology and mobile phone clearly indicate the bright future of Digital Marketing in India. The main reason of using digital marketing by the company is that it is a result oriented marketing and can be handled easily.

You can check how many leads you are getting, which channel is performing best for your business in getting hot leads. If you want to learn digital marketing then it can help you in many ways -

• You can become a blogger or affiliate marketer.
• You can join a digital marketing company or agency.
• You can work as a freelancer or help someone in growing their business with the help of your digital marketing skill.
• You can grow your own business with the help of digital marketing.

So if you take the decision of becoming a great digital marketer then here is the top notch part of digital marketing you should learn. Let's see in a glance...

• Landing Page Optimization
• Search Engine Optimization
• PPC 
• Social Media Marketing
• Email Marketing
• Google Analytics
• Content Marketing

Each of these digital marketing fields has their own purpose and goals. You only need to make a good plan for the growth of your business by utilizing all these tactics.

So if you find this article about future of digital marketing in india helpful then share it with your friends and you can follow us at our digital marketing agency website SGM. 

Read More

How to Rank Your Facebook Page in SERP

Do you run a local service providing business such as a computer shop, hair salon or digital marketing company?

Could you agree that owning a facebook page that ranks #1 on Google for the most vital keyword for your industry should help your business? Are you agree with me that Facebook is one of the best platforms to do social media marketing of any type of business.

I am hoping you stated yes!

Because Ranking of your Facebook page can help you in many ways:-

• More Leads More Traffic
• More Sales and Branding

So in this guide, I am going to show you how you can rank your FB page in less than one month.

How to Rank Facebook Page Fast in Google

Most of the people use Google when they are seeking for local business and then click on the website that is on the first page. There is hardly anyone who visit the second page of SERP.

But what if your website is brand new have no authority then what you can do is there any alternative?

Yes, there is a solution if you are a permanent reader of my blog then you could remember that I have written a post about parasite SEO. In parasite SEO you can rank someone else website that has a lot of authority and gets back a link with a lot of promotion.

We use the same tactics here but rather than ranking someone else website or blog we rank our facebook business page.

So let's start  ..........

STEP 1: Name Play Important Role

Name of your facebook page plays an important role so what is the secret behind the selecting right name for FB page.

Here is the secret let's suppose you want to rank for a digital marketing company in Indore then what you need to name your page as the same keyword on which you get your business on the SERP. 

STEP 2: Make Some Backlink

For ranking of our website in SERP we need to make some backlink depending on the competition of keywords. Same will be happen here if you want to rank your facebook page high in SERP then you need to make backlink for your facebook page from authority and relative site. You can also get the link from your website or blog also.

STEP 3: Keep Update Your Page

If you want to kill anyone then don't care about them, yes it is true if you want to kill your website facebook page or blog then don't update them.

So here is the point to grow your Facebook page position in SERP you need to update it with time get the review from user and clients put your opening and closing hour share coupons and other details to engaging the audience.

So these are the 3 step you can use to rank your facebook page in SERP but I know you have a question in your mind and question is that how much time it take to rank an Up to date facebook page in SERP then I answer it very honestly its totally depend upon the competition of your keyword in that particular location. So don't worry analyze the competition very carefully and put the efforts. Have a Good day!

Read More