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#7: Meet in Person or “Virtually Connect”
Some of my strongest online connections and relationships have developed because I took the time to connect in person.
Either by organizing a “meetup” or “Tweetup” with a group, going to a conference (such as Social Media Marketing World) where I knew the people I wanted to meet would be or even just connecting one-on-one through Skype.
I highly recommend you take some of these online connections offline to make a deeper connection.
Think about organizing a Google+ Hangout with several like-minded people with whom you are interested in connecting.
Even “virtually” connecting can help strengthen that relationship and spark some ideas for collaboration. Meeting someone makes retweeting and sharing their posts much more fun. Not only that, it can have a profound effect on your business. I know it has for me!
#8: Ask Your Audience Anything
Ask. Plain and simple—just ask. Ask anything. Why? Because when you ask your audience something, you give them permission to speak. When it comes to social media, you want to do two things: engage and get people involved.
Asking encourages both and taps into the human nature of people who are online and participating in social media—the urge to be heard.
Once you’ve enabled others to speak by asking, you’ll learn a lot about your business—what’s working, what’s not and where to go from here. At the same time, you’ll learn a lot about your audience—who they are, what they like and dislike and the language they speak.
From there, you can start a real conversation and build a deeper relationship with your audience.
#9: Like Your Customers on Facebook
Instead of asking your consumers to like your brand on Facebook, why don’t you start liking them?
SGM Indore
Most Digital Marketing Company uses Facebook as an extension of their traditional and Digital Marketing initiatives. As such, we have what can only be described as an “arms race” for likes on Facebook.
The average person on Facebook has 120-200 connections (depending on whom you ask… and when).
As big as Facebook is, it’s actually many, many, very small circles of close (and semi-close) connections.
Facebook and brands are less about advertising and much more about creating, nurturing and developing a more direct relationship between individuals and the brands that serve them. This isn’t for all brands. This isn’t for all consumers. This is (still) a massive opportunity for those who can rise above a traditional advertising strategy.
SGM Indore |
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