Part 5- Social Media Marketing Tips For Best Results....

If you are Searching for Our Previous tips read our previous blog SGM Blog

#14: Listen 100% of the Time

The Best Social Media Marketing tip I can offer is this: Talk about yourself 10% of the time, engage with others about what matters to them 90% of the time and listen 100% of the time.

I was having lunch with a really sharp guy and the conversation turned to social media (Twitter specifically). He said, “I just don’t get Twitter. I post some stuff there and that’s about it. I don’t see any real return.” I quickly checked his stream and the only thing in it was his posts about his business. Later, I replied, “Twitter is a two-way conversation. Think of it as a cocktail party. It’s not a place to talk only about yourself and hawk your wares.” “Huh,” he said. “I never thought of social media as a conversation.”

I know people who go to cocktail parties and don’t think they’re for conversations either.

Don’t be the guy no one wants to talk to because he’s only interested in talking about himself. Be the one who draws a crowd because you are interested in and attentive to others. Offer helpful resources and connections. Solve problems.

This earns you the right to eventually talk just a little about yourself and what you are up to. And when you do, everyone will be listening.

#15: Create a Systematic Approach

To be successful in leveraging social media for growing your business, I believe you have to create a systematic approach to building your network and your brand.

Developing a system that is focused on high-impact Social Media Marketing Services activities while spending the least amount of time possible allows you to be a consistent and efficient marketer. Consistency builds trust and efficiency lowers your marketing costs.

Many people don’t realize how important consistency is in marketing. Simply by staying top of mind with your community, you will reinforce your message over and over and create loyalty within your community (your messaging must be unique, helpful and insightful). Also, by being more efficient with your marketing, you will save time and money.

By developing a systematic approach, the members of your network will be able to count on you to show up week after week with valuable insights, information, and guidance. You will grow accustomed to a schedule that works for you, and over time, you will build online influence by meeting the expectations and experiences of your clients and prospects.

Here are some components that your Digital Marketing Services system should include:

·         Time to create and publish unique content to your blog each month

·         Time to share reputable and helpful content with your community on social networks

·         Time to engage in conversations and discussions on social networks

·         Time to empower and promote others

·         Time to grow your network and community

·         Time to analyze and reflect on what’s working and what can be improved upon

Planning, dedication, and social media marketing software tools can all help in achieving a systematic approach while shaving off significant time in building your brand. It is feasible to spend only 3 hours a week on your system and realize success. If you map out your plan and make the commitment to marketing, you will achieve results.

#16: Create Your Voice

Of all the companies I consult with, the one social media marketing tip that is always part of my advice is the importance of blogging.

Creating a social media presence and engaging with both consumers and potential clients requires companies to have a “voice” and to be able to share something of value in social media communities.

A blog is a perfect place to establish that “voice,” and it also serves as a logical vehicle to help both seed conversations in social media and help lead those same social media users back to your own website.

Simply being active in social media helps attain brand awareness, but when a user comes back to your website, it gives you a higher probability of converting them into a customer.

Obviously, providing unique content means that you can reap the potential benefit of that content being shared in social media, helping to expose your brand and website to more potential customers.

It’s also a logical boost for your Search Engine Optimization. Some have claimed that with the advent of social media, blogging is dying. I believe that blogging is more important than ever before, and those who blog relevant and shareable content for their social media communities will continue to reap the benefits.

To build upon this tip, the keys to successful blogging are being able to create content that others would want to share (“shareable content”) and also create a content strategy for your blog that is aligned with your marketing goals.

Start with organizing content into “buckets” of categories that are aligned with your present sales or future marketing plans. If you can organize these categories into four “buckets” of content, blog once a week for each category and you’re on your way to becoming successful at business blogging.

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Part 4- Social Media Marketing Tips For Best Results....

If you are Searching for Our Previous tips read our previous blog SGM Blog

#11: Move From Social Like to Social Trust

Smart marketers use free content as a way to attract fans and followers. Others create and hide content in an effort to get Facebook and Twitter users to like their Page or submit their email to get to the good stuff.

If you really want to see the power of this idea, combine these approaches. Create and share valuable content with no gate or requirement. Then offer those readers even more content when they like your Page or visit a landing page to sign up for more updates.

The power behind this two-step approach is that it not only allows more people to see and interact with your first wave of content, the people who then take your call to action are much more highly qualified because you’ve already built a layer of trust with them before you asked for anything in exchange.

This approach works in almost any social network and is particularly effective using a combination of Facebook Offers and Sponsored Updates.

#12: Secure Your Brand and Product Names

Whether you’re taking baby steps into social media or have jumped in with both feet, it’s critical that you secure your brand and product names on all major social media channels. This is as important as the domain name you choose for your company.

Too often companies will tweak or completely change the name of their company to fit an available domain name but they don’t treat social media channels the same way.

Even if you’re not ready to launch an active presence yet, at least secure your company handles on social networks such as Twitter, Facebook, YouTube, Pinterest, SlideShare, Flickr, Instagram, and others.

Ideally, your company handle will be consistent across all social media channels (e.g., @yourcompanyname), because once you start setting up variations on different channels, it makes it more difficult for your prospects, customers, and fans to find you.

To that end, take a few minutes to set up minimal brandings such as adding your company logo, website, and bio information. Once you’ve completed this exercise, it becomes easier to just secure your company name on the new shiny social network of the month.

However, initially, you may consider using a service such as KnowEm which allows you to easily Search Engine Marketing across 550 social networks. KnowEm even has premium packages available where they will take care of complete signup of all profile info, thus making it even easier for you.

#13: Find Your Content Marketing Mission Statement

According to Wikipedia, a mission statement is a company’s reason for existence. It’s why the organization does what it does.

Southwest Airlines’ mission statement has always been to democratize the travel experience. The mission statement for CVS is to be the easiest pharmacy retailer for customers to use. So, in simple terms, the mission statement must answer the question, “Why do we exist?”

In almost every one of my keynote presentations, I cover the content marketing mission statement. I feel it’s critical to set the tone for the idea of content marketing and social media, or any Digital Marketing for that matter.

Marketing professionals from so many small and large businesses get so fixated on social media channels such as blogs, Facebook or Pinterest that they honestly have no clue of their underlying content strategy.

So, then why must come before the what. This seems obvious, but most marketers have no mission statement or core strategy behind the content they develop.

Think of it this way: What if you were the leading trade magazine for your niche area? What if your goal was not to first sell products and services but to impact your readers with amazing information that would change their lives and behaviors?

If you can get your mission statement straight, you’ll make Social Media Marketing that much easier for yourself.

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Part 3- Social Media Marketing Tips For Best Results....

If you are Searching for Our Previous tips read our previous blog SGM Blog

#7: Meet in Person or “Virtually Connect”

Some of my strongest online connections and relationships have developed because I took the time to connect in person.

Either by organizing a “meetup” or “Tweetup” with a group, going to a conference (such as Social Media Marketing World) where I knew the people I wanted to meet would be or even just connecting one-on-one through Skype.

I highly recommend you take some of these online connections offline to make a deeper connection.

Think about organizing a Google+ Hangout with several like-minded people with whom you are interested in connecting.

Even “virtually” connecting can help strengthen that relationship and spark some ideas for collaboration. Meeting someone makes retweeting and sharing their posts much more fun. Not only that, it can have a profound effect on your business. I know it has for me!

#8: Ask Your Audience Anything

Ask. Plain and simple—just ask. Ask anything. Why? Because when you ask your audience something, you give them permission to speak. When it comes to social media, you want to do two things: engage and get people involved.

Asking encourages both and taps into the human nature of people who are online and participating in social media—the urge to be heard.

Once you’ve enabled others to speak by asking, you’ll learn a lot about your business—what’s working, what’s not and where to go from here. At the same time, you’ll learn a lot about your audience—who they are, what they like and dislike and the language they speak.

From there, you can start a real conversation and build a deeper relationship with your audience.

#9: Like Your Customers on Facebook

Instead of asking your consumers to like your brand on Facebook, why don’t you start liking them?

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Most Digital Marketing Company uses Facebook as an extension of their traditional and Digital Marketing initiatives. As such, we have what can only be described as an “arms race” for likes on Facebook.

The average person on Facebook has 120-200 connections (depending on whom you ask… and when).

As big as Facebook is, it’s actually many, many, very small circles of close (and semi-close) connections.

Facebook and brands are less about advertising and much more about creating, nurturing and developing a more direct relationship between individuals and the brands that serve them. This isn’t for all brands. This isn’t for all consumers. This is (still) a massive opportunity for those who can rise above a traditional advertising strategy.

#10: Listen First and Never Stop Listening

Listening to your customers on social media is most important. There is little sense in Social Media Marketing if you are not following this simple rule.

Social media is based on conversations; it’s not just another marketing channel for you to push out your content or promote your product. You have to have a conversation in which you’re engaging your customers. And in order to have a good conversation—whether online or offline—you have to listen and respond to your audience.

Use Twitter search terms like “need an accountant” if you’re an accountant or “We’re hiring” if you’re a recruitment firm. Then take what you learn from listening and use it to build better products, Social Media Marketing Services, and Digital Marketing Services marketing campaigns.

Following this simple tip of listening to your customers AND prospects will empower your business with knowledge about what your customers really want. This is crucial for your business to grow and achieve high customer satisfaction. Customers like businesses that listen and respond to them.

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Social Media Marketing Tips For Best Results..(Part 2)

If you are Searching for first three tips read our previous blog SGM Blog

#4: Create a LinkedIn Company Page

If you don’t have your company page up on LinkedIn yet, what are you waiting for?

LinkedIn Company Pages are not only a great way to get more branding for your business, but they are also an excellent way to reach your target market on LinkedIn.

Many business owners and executives like to keep a more private profile on LinkedIn but would also like exposure for their company.

LinkedIn Company Pages are the way to do that. You can grow your company following as large as you want, regardless of the size of your personal network. If you have employees, they can also become administrators of your page and help you promote and manage it, thereby exponentially increasing its visibility.

You can also target your updates and services and products to a specific market. This allows you to craft a message and a presence specific to your different audiences. If someone comes to your Company Page from the financial, legal, medical or Digital Marketing industry, you can customize your message to speak directly to them.

Not only that, but you can create “click-through” banners to entice your target market over to your website, sales page, commerce site or other social media sites. And it’s free!

And you can add video, documents, and pictures to your company page too!

So if you don’t have a LinkedIn Company Page yet, what are you waiting for? And if you do, now’s the time to refocus it to target exactly the people you are hoping to do business with.

#5: Identify Your Outcomes

When we talk about the best thing to do in Social Media Marketing for any given business, we have to begin with what that business is trying to achieve—its “desired outcomes.”

The best thing for a manufacturer of underarm deodorant is likely to be something quite different from what might be best for a company that tests those same products.

The next part of the puzzle is to understand that not all social media efforts are the same. There are some really big differences in approaches, and thus outcomes. The five big approaches are:

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·         Brand maintenance—monitor your channels and respond when appropriate, and perhaps post a bit here and there.

·         Community-building—whether it’s internal advocates, external brand ambassadors or groups of people who share the underlying passions of the brand, in this work you endeavor to join and nurture community.

·         Influencer outreach—identify and engage the people who are influential in your passion points or industry.

·         Reputation management and development—the project wherein you either repair or develop thought leadership or positive reputation.

·         The big splash—these are the big creative campaigns that garner a lot of short-term attention.

#6: Become the Wikipedia of Your Industry

Over the last couple of years, a very interesting shift has occurred with each and every one of us who use the Internet. And what is this shift?

We’ve all grown incredibly impatient online.

In other words, if we go to a business’s website, and we can’t find what we’re looking for, it bothers us. We get frustrated quickly. And unlike a few years ago when we might have “hung around” to try to find the answers we were looking for, we now move on quickly—knowing that if we keep searching, Search Engine Optimization eventually find a website that has the answer(s) we seek.

Interestingly enough, although we’ve all grown more impatient when it comes to websites that don’t bother giving us the answers we’re looking for, we’ve also grown more loyal once we stumble upon the information jackpot.

Basically, if we feel a website is a true “go-to source” for information and answers, we’ll keep coming back—again and again, and again.

It’s for this reason that the best social media strategy any company can take in 2013 and beyond is to become a true teacher (Wikipedia) within their industry. The golden rule of marketing is this:

They ask, you answer.

In other words, if a consumer has ever asked a question, you should be answering it on your website. And considering most industries have literally thousands of potential consumer questions, content should always be growing, evolving and added to.

With the average business website answering about 10 consumer questions, if a company is willing to follow the “They Ask, You Answer” mentality, amazing results will often occur. The brand will grow. Traffic on the site will increase. And above all else, sales will likely have a huge upturn.

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Social Media Marketing Tips For Best Results..

Are You Struggling to Keep Up to Date With the Best Social Media Marketing Tips?

Would You Like to Know How to Get the Best Results With Your Social Media Marketing?

We Asked Twenty-one Social Media Marketing Experts to Share Their Best Social Media Tips Today.

Here’s What They Had to Say.

#1: Attract Leads With Facebook Offers

If You’re Looking for a New Way to Attract Quality Leads Using Social Media, Try Facebook Offers.

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Facebook Offers Are a Type of Facebook Ad, but They Work a Bit Differently Than a Traditional Facebook Ad. You Can Set Them Up Directly From Your Facebook Page (No Need to Go To the Ads Dashboard) and They Can Be Created for Offline and Online Businesses.

Although You Can Use Them for Many Different Promotions, I’ve Seen the Highest Conversion Rates When Marketers Use Offers to Attract Quality Leads.

Here’s Why They Work:

Offers Are Promoted in the News Feed (as Opposed to Being Placed in the Right-hand Column on Facebook Where You Usually See Marketplace Ads).
Ads in the News Feed Can Get Up to Six Times More Engagement Than Ads in the Right-hand Column on Facebook.
You Can Hyper-target Your Offers to Ensure That Only the Facebook Users Who Will Have a Genuine Interest in Your Brand See Them.
When a User Clicks on Your Offer in the News Feed, Facebook Sends That User an Email to Their Personal Email Account Outside of Facebook. That Means That Your Offer Is Not Only Seen on Facebook but Now You Are Getting Into the Email Boxes of Interested Prospects.
When Prospects Open Their Email, They Will See a Link to Your Website or an Opt-in Page (Wherever You Choose to Send People to Claim Your Offer).

#2: Use Social Media to Engage With Your Email Subscribers

The Best Social Media Marketing Tip That I Have for Businesses Is to Use Social Media to Engage With Your Email Subscribers.

I Can’t Take Total Credit for It—it’s a Concept That I Heard at the Traffic and Conversion Summit in San Francisco. You See, Everyone Is Trying to Use Social Media to Get New Leads, Which You Definitely Can Do, but Not Enough Business Owners Are Using Social Media to Build Lasting and Profitable Relationships With Their Current Subscribers.

You Probably Don’t Want to Email Your List Every Day, but You Likely Want to Stay Top of Mind and Connect With them on a Daily Basis Somehow. Social Media Is the Perfect Solution!

I Suggest Putting an Email in Your Autoresponder and Invite Your New Subscribers to Follow You on Pinterest, or Like Your Facebook Page, and Then Remember to Tell Them Why.

Do You Host Exclusive Promotions and Contests on Your Page? Will They Have Access to Information That You Don’t Share Anywhere Else? Make It Worth Their While and Watch Your Business and Your Bank Account Flourish.

Remember, When It Comes to Your Audience, You Want Quality Over Quantity.

#3: Combine Your Marketing Channels

My Biggest Tip Is Strategic: Combine All the Best of Digital Marketing for What I Call Your “perpetual (Pro)motion Machine.”

If You Use Seo, Organic Social Media, Search Engine Marketing, Search Advertising, Social Advertising and Google Remarketing Ads, Then You’re Doing the Best of Everything.

You’re Raising Awareness for New Business via Facebook, You’re Getting the Low-hanging Fruit of Buying-intent Keywords via Google, and You’re Making Sure That People Who’ve Been to Your Site Keep Seeing You via Google Remarketing and Your Facebook Fan Base.

Also, Most Companies’ Analytics Are Incomplete. They Usually Make Google Look Better Than It Really Is and Facebook Look Worse Than It Really Is. So Allocate Some Money to Raise Awareness via Facebook as a Best Practice. Win the War at the Mindshare and Awareness Level, Not Just at the Bottom of the Sales Funnel.

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Reasons you need a digital marketing strategy in 2018

Using a digital marketing plan to support digital transformation

Where do you start if you want to develop a Digital marketing strategy? It's a common challenge since many businesses know how vital digital and Best Mobile Advertising channels are today for acquiring and retaining customers. Yet they don't have an integrated plan to grow and engage their audiences effectively, so they are suffering from the 10 problems I highlight later in this article and they are losing out to competitors.

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10 reasons why you may need a digital channel strategy?

1. You're directionless

I find that companies without a digital strategy (and many that do) don't have clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals with SMART Digital Marketing Services objectives you likely don't put enough resources to reach the goals and you don't evaluate through analytics whether you're achieving those goals.

2.  You won't know your online audience or market share

Customer demand for online services may be underestimated if you haven’t researched this.  Perhaps, more importantly, you won't understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions and options for marketing communications. See online marketplace methodology post. There are great tools available from the main digital platforms where Search Engine Marketing we can find out the level of customer demand, we recommend doing a search gap analysis using Google's Keyword planner to see how you are tapping into the intent of searchers to attract them to your site, or see how many people interested in products or services or sector you could reach through Facebook IQ.

3. Existing and start-up competitors will gain market share

If you're not devoting enough resources to digital marketing or you're using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!

4. You don't have a powerful online value proposition

A clearly defined online customer value proposition tailored to your different target customer personas will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal. Developing a competitive content marketing strategy is key to this for many organisations since content is what engages your audiences through different channels like search, social, email marketing and on your blog.

5. You don't know your online customers well enough

It's often said that digital is the "most measurable medium ever". But Google Analytics and similar will only tell you volumes of visits, not the sentiment of visitors, what they think. You need to use other forms of website user feedback tools to identify your weak points and then address them.

6. You're not integrated ("disintegrated")

It's all too common for digital marketing activities to be completed in silos whether that's a specialist digital marketer, Affiliate Marketing sitting in IT or a separate digital agency. It's easier that way to package digital marketing into a convenient chunk. But of course, it's less effective. Everyone agrees that digital media work best when integrated with traditional media and response channels. We always recommend developing an integrated digital marketing strategy and once digital transformation is complete digital marketing activities will be part of your marketing plan and part of business as usual.

7. Digital doesn't have enough people/budget given its importance

Insufficient resource will be devoted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to respond to competitive threats effectively.

8. You're wasting money and time through duplication

Even if you do have sufficient resource it may be wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools or using different agencies for performing similar online marketing tasks.

9. You're not agile enough to catch up or stay ahead

If you look at the top online brands like Amazon, Dell, Google, Tesco, Zappos, they're all dynamic - trialling new approaches to gain or keep their online audiences.

10 You're not optimizing

Every Software company Indore with a website will have analytics, but many senior managers don't ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and Social Media Services Company. So that's our top 10 problems that can be avoided with a well thought-through strategy.

So, the good news is that there are powerful reasons for creating a digital strategy and transforming your marketing which you can use to persuade your colleagues and clients. There is also now a lot of experience from how other businesses have successfully integrated digital marketing into their activities as explained in the example digital plans, templates and best practices in our digital marketing strategy toolkit.

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Digital Marketing and Why It is Necessary

Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with Digital Marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

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Why digital marketing is important

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital Media Marketing is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, Social Media Marketing Company that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Manage customer relationships across all channels

Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, Social Media Marketing, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions.

 Challenges facing digital marketers

• Proliferation of digital channels. Consumers use multiple digital channels and a variety of devices that use different protocols, specifications and interfaces – and they interact with those devices in different ways and for different purposes.
• Intensifying competition. Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. As a result, it’s becoming a lot harder to capture consumers’ attention.
• Exploding data volumes. Consumers leave behind a huge trail of data in digital channels. It’s extremely difficult to get a handle on all that data, as well as find the right data within exploding data volumes that can help you make the right decisions.

Three keys to digital marketing success

What does it take to do digital marketing right? Here are three keys to digital marketing success:

1.    Manage complex customer relationships across a variety of channels – both digital and   traditional.

2.    Respond to and initiate dynamic customer interactions.

3.    Extract value from big data to make better decisions faster.

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